Digital Marketing Strategies

Digital marketing strategies

Table of Content
• Introduction
• AIDA Model
• Summary
• Conclusion

Digital marketing is the process which deals in marketing value through utilizing
the internet and online based digital technologies such as using the desktop
computers, through mobile phones, and other social media platform which will
leads to promote the products and services.
Introduction

An American businessman was developed this
AIDA model name,E. St. Elmo Lewis, in 1998
with a view to optimize sales calls and
specifically to enhance the interaction between
the seller and buyers in concerns about the
product. This model stands for attention,
interest, desire and action, this model is
basically relating and used in the marketing,
that describes the steps a customer goes through
in the process of buying or purchasing the
product or services.
AIDA Model