Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain the meaning of marketing..............................................................................................3
Explain what is marketing mix and where communication mix get fits.....................................4
Explain the meaning of digital marketing...................................................................................6
Explain what is social media marketing and importance of social media marketing and digital
marketing in contemporary business...........................................................................................6
TASK 2 ...........................................................................................................................................7
Explain social media content with the help of an example and with proper justification of their
working.......................................................................................................................................7
Digital Marketing campaign with established models ...............................................................8
Effectiveness of social media content ......................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing refers to a business activity which undertake by a company
for promoting buying and selling of goods and services (Amerland, 2020). It
includes different activities such as advertisement, selling, delivering of
products to customers and so on. Marketing helps company to understand
needs and wants of customers and make a product which provide higher
satisfaction to customers. For success of any organisation its important that
it achieve higher customers satisfaction which help in enhancing revenue
and growth of business. With a increase in technology organisation are now
use digital marketing for promoting their products and services. Digital
marketing refers to a act of promoting buying and selling of goods and
services with the help of internet and online based technologies. It includes
desktop computer, mobile phones and other digital technology. This report
includes meaning of marketing, digital marketing, social media marketing,
marketing mix and communication mix. Other than this it includes various
importance of digital marketing and social media marketing in contemporary
business. This report includes various example of social media contents and
effective campaigns of company.
TASK 1
Explain the meaning of marketing
According to philip Kotler, marketing refers to science and art of
creating and providing values to customers by providing higher satisfaction
and earn profit. It is an activity of business which helps in promoting the

buying and selling of goods and services of a company. Marketing assist an
organisation to analysis the unfulfilled needs and wants of customers and
make a products according to their needs and wants which provide high
customers satisfaction. Main objective of marketing is to enhance customers
satisfaction level related to a particular product and services. Higher
customers satisfaction helps company to achieve its goals and earn higher
revenue (Barani, Pavithra and Jayapratha, 2018).
Explain what is marketing mix and where communication mix get fits.
Marking mix refers to a set of actions and tactics which is used by a
company for promoting its brand and products in market. For success of any
organisation its important that they successfully performs all these actions.
So that they achieve higher growth and profit in market. Market mix includes
four important concepts such as product, price, place and promotion, which
is also known as 4Ps of marketing. All the 4Ps of marketing mix are mention
below:
 Product- It refers to the final item produce by a company and wants
to sale in market. For success of a particular product produce by a
company it's that their product should satisfying needs and wants of
customers. Higher customers satisfaction means higher sales and
growth of products. Now a days needs and wants of customers are
rapidly changes, so its important for business to analysis customers
needs and make product according to their need so that they achieve
higher customer satisfaction (Gringarten, 2020).