This presentation explores the use of digital marketing in a specific communications strategy. It discusses the definition of digital marketing and reviews examples of Twitter and Instagram. It also covers the promotional aspects of the marketing mix and provides a ranking of Twitter and Instagram. The presentation concludes with a summary and references.

Use of digital marketing in a specific communications strategy

Review and explain the contribution of digital marketing examples to the communications strategy of respective organizations, as part of the promotional aspect of the marketing mix.

Discover how digital marketing, specifically on Twitter and Instagram, contributes to communication strategies and the promotional aspects of the marketing mix.

Digital Marketing in Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

Presentation

Marketing

Use of digital marketing in a specific  communications strategy

PowerPoint Presentation

This presentation discusses the use of digital marketing in a specific communications strategy. It reviews examples from Cadbury and Apple, and explains how they contribute to the promotional aspect of the marketing mix. The effectiveness of Instagram and Twitter is ranked based on social media measures. The presentation also covers the concept of digital communication strategy and marketing mix. References are included.

Teori Komunikasi

This presentation provides insights into practical digital marketing strategies, including digital communication strategies and examples. It discusses the importance of promotion in the marketing mix and explores the effectiveness of social media measures. The presentation also highlights the role of digital marketing in enhancing communication techniques.

Universitas Mercu Buana

Practical Digital Marketing

This presentation explores the role of digital marketing and social media marketing in the success of Starbucks. It discusses the various platforms and strategies used by Starbucks for promotion and increasing awareness.

Role of Digital Marketing and Social Media Marketing - Starbucks

This presentation explores the use of digital marketing in a specific communications strategy. It focuses on the examples of Starbucks and Greggs, highlighting how they utilize digital marketing to enhance their brand awareness and profitability. The effectiveness of their strategies is also evaluated using social media measures. The presentation concludes by emphasizing the importance of digital marketing in achieving specific objectives.

Use of Digital Marketing in a Specific Communications Strategy

End of preview

Use of digital marketing in a specific communications strategy

Use of digital marketing in a specific communications strategy

Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Role of Digital Marketing and Social Media Marketing - Starbucks

Use Of Digital Marketing In A Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

End of preview

Use of digital marketing in a specific communications strategylg...

Use of digital marketing in a specific communications strategylg...

Use of Digital Marketing in a Specific Communications Strategylg...

Practical Digital Marketinglg...

Role of Digital Marketing and Social Media Marketing - Starbuckslg...

Use Of Digital Marketing In A Specific Communications Strategylg...

Use of digital marketing in a specific communications strategy

Use of digital marketing in a specific communications strategy

Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Role of Digital Marketing and Social Media Marketing - Starbucks

Use Of Digital Marketing In A Specific Communications Strategy