Marketing Principles and Practice for Premier Hotels

Marketing Principles
and Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current Situation Analysis.....................................................................................................1
Promotion...............................................................................................................................2
Product....................................................................................................................................3
Pricing.....................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing principles also known as the principles of marketing are basically the marketing
ideas which are used by the organisation for the purpose to develop effective marketing
strategy. The marketing principles are developed for the objective to build product
promotion strategies. The marketing practices involves the process of marketing and
comprises of the service or product’s attributes, promotion, pricing and distribution. It
comprises of all the activities and their working together in order to assure successful
marketing. The organisation chosen for this report is “Premier Hotels”. The organisation is a
British limited service hotel chain and has more than 72,000 rooms and operates in variety
of locations. The report involves the description and evaluation of the marketing practices of
the organization and also comprises of the related theoretical models and concepts of the key
marketing principles.
MAIN BODY
Current Situation Analysis
The current situation analysis is basically a concise and clear look of the present state of
the business within the market. There are various ways of doing situation analysis but the major
and the most popular is Swot analysis. The Swot analysis is basically a tool or framework that
comprises of the strategic management technique and strategic planning and helps a organisation
or individual to identify the strengths, weakness, opportunities and threats in relation to the
project planning and business competition (Bodell, 2021).
Swot analysis of the Premier Inn analysis the organisation by its strengths, weakness,
opportunities and threats. In context to Premier Hotels, the SWOT analysis is a proven
management framework.
Strengths: In context to Premier Hotels, the organisation is the hotel chain of the year at the
British Travel awards and is one of the largest hotel brand. The organisation offers various
rewards (MARKETING, 2018).
1