Ways to Attract Customers Using Digital Marketing - Premier Inn Case Study

This presentation explores the use of social media and digital technology in the tourism industry, using Premier Inn as a case study. It discusses the factors that affect customer behavior and how to use digital marketing to attract customers and expand your business.

WAYS TO ATTRACT
CUSTOMERS USING DIGITAL
MARKETING

CONTENT
• Introduction
• Company Overview
• Factors that affect customer behavior in tourism industry
• How Premier Inn uses social media
• Use of digital technology in Premier Inn
• Conclusion
• References

INTRODUCTION
• Nowadays, social media has a great influence
on the growth and success of any business.
Likely, use of this platform is also increasing
in travel and tourism industry by promoting
business activities and other offerings to
online audience. Not only business
organization, online media help tourist to
share their photos and memories to these
platforms and tell their experience with the
friends

OVERVIEW-
Premier inn is one of the largest hospitality brand in United Kingdom which was established in the year
1987 by Whitbread. This hotel chain consists of more than 700 hotels and around more than 70000 and
the aim of this business organization is to render a supreme quality of services to their customers
within their budget. Premier inn is focusing on using different methods to strengthen their customer
and achieve the competitive advantages against their competitors such as holiday inn, speed inn, etc. In
this presentation, uses of social media platform and implementation of various digital technology has
been disclosed.

FACTORS THAT AFFECT CUSTOMER
BEHAVIOR IN TOURISM INDUSTRY-
• Personal Factors
• Social Factors
• Situational Factors
• Economic Factors-user

HOW PREMIER INN USES SOCIAL
MEDIA-
• Idea of taking functioning of travel and tourism industry on online website is very creative and
successful, because it supports in reaching the maximum range of people, which are mostly
youngsters. Premier inn can take help of Instagram, Facebook and Twitter which are very famous
online tools to promote any business among online users. Such platforms are helpful in spreading
the travel packages and other necessary information which are beneficial to grab the attention of
the consumers towards the company. Company can share images of their beautiful infrastructure
and kind of facilities they are providing to their customers.

USE OF DIGITAL TECHNOLOGY IN
PREMIER INN-
Digitalization is great way to achieve the success by
using several technologies which make activities of
Premier Inn effective and at the same a time grab the
attention of those customers who are interested in
technological advancement. Company can hire online
travel agents, who will contact to people who are
looking some affordable and supreme quality of hotels,
they will assist the company by presenting various offers
to them which they can get during their visit to Premier
Inn.

CONCLUSION-
• This presentation helps in picking out some key roles of social media in the advertising process
among travel and tourism industry. It shows that use of these methods of promotion can help any
business organization such as Premier Inn to expand their business functioning with people who
are living around the world

REFERENCES
• Books and journals-
• Nikazachenko, A.L., Yudashkina, E.E.E., Vlasov, G.V., Novikova, V.V.E. and Lebedev, K.A.E.,
2018. Modern approaches to assess tourism industry-related environment. Journal of
Environmental Management & Tourism, 9(2 (26)), pp.298-303.
• Bower, J., 2018. Whitbread: routines and resource building on the path from brewer to
retailer. Management & Organizational History, 13(1), pp.1-23.