Promoting Tourism Businesses through Social Media Platforms

Understanding
Customers

INTRODUCTION
 Social media has put a vital impact on the way people make
research before they go on trips.
 By using the social media people encourage their travelling
experiences by sharing it on social media.
 Social media influenced the people and change the way of
thinking. Social media help peoples to share their memories
on it and by covering the vast audience and attracting them
towards the destination by sharing their experience online.
 The further report based business of premier-inn will show on
the social media's impact on tourism industry will be quoting
about marketing theories focusing on the digital marketing in
the tourism industry and what all future trends will be
adopted in doing the marketing in the tourism industry.

Marketing theories that put impact on the use
of social media in the context of the business
of “premier-inn”:
 . There are some theories by which the business of the “premier-inn”
can do digital marketing which are as stated:
 Segment of one: in with the accordance of the segmentation theory
and to serve the customers with the best services in the hotels the
market of the organization is divided among some similarities.
 Customer-led positioning: this theory focus on the positioning of
the firm's product in the mind of the customer.
 Relationship marketing: by using the theory the firm will seek the
good level of customer loyalty.

Future trends that businesses are likely
to adopt within this field of marketing
within the tourism sector.
 Marketing in tourism sector plays an important role in attracting
visitors from different parts and sections of the world.
 It also helps in building the awareness to the consumer regarding the
specific locations and the different places.
 Advertising today is more through the physical form of advertising
but the future trends will be definitely on digital platforms.
 The company Premier inn can also follow variety of marketing
channels in order to attract consumer