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Impact of Digital Marketing on Business Performance in Retail Market

   

Added on  2022-12-15

7 Pages1137 Words450 Views
PREPARATION FOR
PROJECT
Table of Contents

Project Topic.....................................................................................................................................3
Overall aim........................................................................................................................................3
Objectives..........................................................................................................................................3
Research Questions............................................................................................................................3
Project Plan........................................................................................................................................4
Factors affecting................................................................................................................................4
REFERENCES......................................................................................................................................7
Project Topic
Impact of digital marketing over business performance in retail market.

Overall aim
To assess the impact of digital marketing over the overall performance and growth of
company in retail market. A study on Marks and Spencer Company.
Objectives
To analysis the concept of digital marketing.
To evaluate different methods related to the digital marketing in retail sector.
To understand the impacts of digital marketing over the growth of company in retail
sector.
To provide necessary recommendations for addressing different challenges associated
with digital marketing.
Research Questions
What does it mean by digital marketing?
What is the different methods related to digital marketing in retail sector?
What impacts digital marketing could create over the growth of company in retail
market?
What can be the possible recommendations for addressing different challenges of
digital marketing?

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