Developing a Preschool App: Business Model and Marketing Strategies

This presentation discusses the need analysis, benefits, market feasibility, economic feasibility, marketing mix, promotional strategies, proposed business model, strategies to attract customers, cash flow, and critical success factors for a preschool app business model. The presentation also includes references to relevant literature on business innovation.

Think Big

Introduction
 The need analysis
 Benefits and significance of generated idea
 Market feasibility
 Economic or financial feasibility
 Marketing mix
 Promotional strategies
 Proposed business model
 Strategies to be used to attract more customers
 Cash flow
 Critical success factors
 Conclusion
 References

The need analysis
 Identifying the gap in the market
Parents
becoming very busy because of their working hours
growing distance between the children and
their parents

Benefits and significance of the
generated idea
 parents will stay connected with their children
 parents will know about each and every little detail of
their children and the day to day activities going on at
the preschools

Market feasibility
 Capturing the international market
 Implementation of the business idea
 Large market gap

Economic or Financial feasibility
 Growth in business
 Taking loans from the bank
 Total budget for the business idea

Marketing Mix
 Product
 Price
 Promotion
 Place

Promotional strategies
Promotion
 Digital marketing strategy
 Advertising through the financial news
channels
 Print media advertisements

Proposed business model
 Channels
 Revenue Streams
 Customer Relationships
 Key partners
 Cost structures
 Value propositions
 Key activities
 Customer segments
 Key resources

Strategies to be used to attract
customers
 Offering special discounts
 Monthly or quarterly doctor check- up
 Giving health tips for special children

Cash flow

Critical success factors
 Making a long term relationships with the customers or clients through
retaining 80% of them
 Tightening the security
 Develop the kinds of discounts and offers to be given by the client
 Break even within two and a half year of the business set up
 Making more user friendly application
 Increasing the advertisements in the social media

Conclusion
 Good return on investments
 Economy growth
 Unique selling point

References
 Afuah, A. (2014). Business model innovation: concepts, analysis, and cases. Routledge.
 Bravo-Biosca, A., Criscuolo, C., & Menon, C. (2016). What drives the dynamics of business
growth?. Economic Policy, 31(88), 703-742..
 Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: from big data
to big impact. MIS quarterly, 1165-1188.
 Christopher, M. (2016). Logistics & supply chain management. Pearson UK
 Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing
Journal (AMJ), 20(2), 122-126.
 Ray Gehani, R. (2013). Innovative strategic leader transforming from a low-cost strategy to
product differentiation strategy. Journal of technology management & innovation, 8(2), 144-155.
 Seymour, C. (2017). Introduction: Children with Parents in Prison: Child Welfare Policy, Program,
and Practice Issues. In Children with parents in prison (pp. 1-26). Routledge.
 Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
 Vismara, S. (2016). Equity retention and social network theory in equity crowdfunding. Small
Business Economics, 46(4), 579-590.
 Yao, Y. H., Fan, Y. Y., Guo, Y. X., & Li, Y. (2014). Leadership, work stress and employee
behavior. Chinese Management Studies, 8(1), 109-126.

Thank You