Resources, Capabilities, and Competencies of Sony in the Consumer Electronics Industry

This presentation discusses the resources, capabilities, and competencies of Sony in the consumer electronics industry. It highlights Sony's effective corporate culture, skilled employees, tangible and intangible resources, and innovative products. The presentation also emphasizes the importance of maintaining a sustainable competitive advantage in the global market.

Presentaiton And Essay
Question 1

Question 1
Sony possess varied resources, capabilities and competencies in
regard to grow the business successfully in the competitive
consumer electronics industry. However, being a non-typical
Japanese corporation Sony's possess an effective culture within
its firm that attract worldwide market. Business does not limit its
growth till Japan but entered US market and attain growth in
different markets as well. Following are the different resources,
capabilities and competencies such as-

Contd...
Sony possess large number of skilled employees who have expertise and knowledge to
employ best resources in worldwide market. Management of firm effectively
coordinate with the employees and help them in exchanging the ideas so that
culture of the firm could be maintained effectively. However, business utilises the
human resources effectively in regard to deliver quality consumer products and
services. There are different competitors available in market that give tough
competition to Sony and impacts the business to attain desired results. Hence,
business aims to grow alliance and develop innovative Sony PlayStation and other
consumer electronics goods. However, it also contributes to Sony's different
tangible and intangible resources and help firm to sustain and maintain distinctive
competency among rivals that in turn helps to attain sustainable competitive
advantage.

Resources
Resources are considered as the factors that firm own's controls and
uses for the aim of creating value. Sony's different tangible and
intangible resources assists in determining its distinctive competency
and lead to maintain competitive advantage. Tangible resources of
Sony possess its assets which are financial in nature or have physical
properties. It also involves land, building, machinery and equipment in
order to attain high profits and sales. Further, intangible resources
involves non-physical assets which Sony could use to produce products
or services that are demanded by consumers in market. Sony brand is
linked with superior quality, innovation and style. Business also
launches effective products and for that they carry out effective
marketing efforts and product launches. Sony manages to create several
successful sub brands and launched numerous of products to attract
consumers towards the business.

Capabilities
Capabilities can be stated as the terms of the types of activity that helps
firm to perform its activities and create value. Therefore, Sony
performs a wide range of different products or services to create variety
of actions in order to create value for its customers. Capabilities helps
in creating value for its customers and in turn contributes to its
competitive advantage. However, business capabilities possess an
effective hierarchy of knowledge integration so that best results can be
attained in market. Further, at the lowest level, Sony's workers are
required to maintain individual capabilities so that specialised
knowledge of the market can be attained and provide best products or
services accordingly. Thus, it assists Sony to utilise this knowledge and
the skills of workers in regard to manufacture and market its products
or services and create value for its clients.

Contd...
Sony has high market share in consumers goods market and attract worldwide
consumers by segmenting the target market into different categories. It
comprises of televisions, video and audio products. However, business
faces varied issues at the starting and then gradually increases the product
capability by improving its technology so that worldwide consumers can
be attracted towards firm. Business introduces its first product that was
transistor radio and television, VCR, Walkman, video camera etc. Since
then business enhances its market share and launches various innovative
products in market so that sales and market share of firm can be enhanced.
Sony that launches its computer market with its launch of the VAIO and
thus entered into mobile phone industry combining with several products
to enhance capabilities.

Contd....
However, the core capability of Sony lays in its inventiveness and creativity
manifested in the succession of such products that are into existence. Main
significance of Sony is its intellectual property and the number of patents its
possess as a fundamental issues exists within the poor patent protection
according to the complex consumer electronic products industry. Further,
Sony also plans to enter into gaming industry and launched Sony PlayStation
which proves to be one of the its strong capabilities. It helps in attracting wide
range of consumers and enhance the market share of firm. Sony continuously
upgraded its technology with latest development so that best results can be
attained.

Contd...
Another capability of Sony is to expand its operations in entertainment
industry i.e. music and film industry. Such division helps Sony to attain
success and enter into worldwide market. However, business also
continuously upgraded its technology in relation to enhance latest
development and achieve success. Business also enters into Hollywood
industry and enhance its profitability. Combination of Sony's different
capabilities with its different resources assists in creating its sustainable
advantage so that best results can be attained. It allows firm to maintain its
distinctive competency and provide value to its customers.

Core Competencies
Core competency of business can be stated and the central set of knowledge
within firm at he time when allows the firm to create superior value than other
competitors. It may be either internal or external but needs to be unique and
apply wide range of products to consumers. Sony's core competency consists
partly of its ability to innovate and come up with the revolutionary products
and its ability to achieve product differentiation. Main competency of firm is
its ability to improve its size of products and attract worldwide customers in
regard to provide them convenience and creates value. Improving business
performance in market helps in creating sustainable competitive advantage so
that Sony can outperform its rivals and measures the goals so that set results
can be attained. It is essential for firm to combine of the superior efficiency,
superior quality, innovation and customer responsiveness that influences firm
to attain the ability and build a sustainable competitive advantage in market.

Contd...
Overall, it can be stated that Sony possess effective quality in regard to manage the
combination of its resources, capabilities and core competencies to attain
sustainable competitive advantage in regard to provide value to its customers.
Further, it can be stated that business successfully helps in attaining competitive
consumer electronics industry in regard to develop effective corporate culture in
market. Through such way it benefits firm to enhance its sales and proficiency so
that success can be attained. Further, it is essential for Sony to improve its
corporate culture which results into expanding the business operations in consumer
electronics market. Therefore, Sony's resources, capabilities and competencies
depicts the business to attain success in the competitive market and business
focuses upon attracting worldwide market instead of only Japan. Hence, it is
essential for Sony to maintain its effective corporate culture as there are different
human resources employed in regard to deliver best services to consumers.
Therefore, it is essential for enterprise to focus upon improving culture and attain
desired results.

References
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Peng, M., 2013. Global Strategy. Cengage Learning.
Wang, G. and et.al., 2010. Globalisation in construction management
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Thank You