Strategic Planning Process for Sony Corporation

INTRODUCTION
Sony is a leading provider of phones, its accessories and
PC cards in the entire world.
Sony's biggest competitors are Apple, Samsung, LG and
Microsoft.
The company is the fourth largest producer of mobile
handsets in the world.
Sony showcased sales of Yen 622.7m in the year 2012.

A) Assess how mission statements, company visions, objectives, goals and core
competencies contribute to the strategic planning process.
Mission statement:
The mission statement helps to focuses on the production of
products abnd services. In order to contibute to stratgic
planning process the products and services must be
creative, innovative and provide value for money at the
same time.
Vision statement:
The Vision statemnt of Sony allow it to become world
leader in the area of mobile phone industry. The long term
objective of the company lets it to become the largest
entertainment company in the area of broadband.

Contd..
• Sony's Goals and Objectives are:
• Continue growth with respect to sales and profit.
• Creation of high valued products and services for the consumers.
• To focus on introducing continuous technological innovation in its product and
service offering.
• To contribute towards natural environment as well as meeting the dreams of future
generation.
• To reduce the overall carbon footprint.
• To enhance the market share by 7 percent.
These goals and objectives help the company in achieve
the strategies formulated by strategic planning. The goals and
objectives makes its easier for the company to achieve the
strategic planning.