Cross Culture Challenges in Walmart's Expansion into China Market

This presentation discusses the cross culture challenges that Walmart may face in its expansion into the China market and strategies to overcome them. It explores the importance of understanding different cultural elements such as symbols, language, and region. The presentation also suggests conducting market analysis and implementing training and development programs to improve cross culture communication.

Cross culture
Management

INTRODUCTION
• Culture alludes to the aggregate store of information, encounter,
convictions, esteem and state of mind through which individual cooperate
with each other.
• As it were, one might say that culture is that framework under which
information is shared by generally vast gathering of individuals. Culture
characterizes as how individual are reflected by their esteem, convictions,
communism in the general public.

Cont..
• As per the scenario, Walmart is an American multinational retailer corporation that
operates its business chain of hypermarkets, discount department stores and grocery
stores.
• It has 11718 stores and clubs in the 28 countries and operating under 59 different
names.
• Now company is going to launch its business in the china market for earn
maximum profitability and revenue.
• Corporation have major aim is to provide high quality of product and services to its
customer and attract them in large manner.

Group Presentation
• Being an employee in the Walmart corporation I have
responsibility to manage various business activities and
functions of company so as it can address determined
objective.
• Now cited venture is going to expand its business in the China
market.
• Hence, we are going to identify several cross cultural
challenges which will company face in the future.

Cross culture challenges
• Culture alludes to the aggregate store of information, encounter,
convictions, esteem, state of mind, which means, chains of importance,
religion, thought of time, part, spatial relations, ideas of the universe.
• In other word one might say that, through culture, individuals embrace the
methods for living on the grounds that their conduct, convictions, esteem
impact by the way of life.
• With regards to business, culture to a great extent influence the procedure
and exercises of enterprise in light of the fact that the firm need to embrace
the association culture as indicated by the business objective, nature, size
of business, business condition and so forth.

Cont..
• Communication is one of the significant aspect that requires considering by
company at the time of enter in the new market.
• Different country have several languages so it is very important to
understand the different languages in the different country.
• Walmart is going to launch its business in the china market so it is very
important to understand Chinese language.
• In addition to this, Chinese culture is one of the most established culture
following back to a thousand years.

Cont..
• In the china, culture incorporates earthenware production,
engineering music, writing, material expressions, cooking, visual
expressions, rationality and area and so on locale of China was
before arranged to revering the sovereign god Shang di.
• Along these lines, one might say that there are altogether different
culture conveyed by the general population in china so it is
difficult to adapt up to this culture.
• In china, there is astounding degree innovation however its way of
life is very troublesome for the association which will manage it.

Following are some challenges which faced by the
Walmart in the China market regarding cross culture
communication-
• Different attitude toward conflicts-
• From culture to culture, there are various ways that people move towards
completing tasks.
• In the different country, individual have their own style to accomplish
tasks.
• Due to the cultural differences, various team member performs in different
manner at workplace which creates conflicts within business unit.

Cont..
• Different decision making style-
• While company takes any business decision then different cultures of people also
create issue for organisation.
• Due to culture differences, people have their own style of thinking, perception,
choice, beliefs, value etc., which affect their decision making style.

Cont..
Different communication style- Walmart may face another
challenge regarding the communication style in the different
country.
A cross culture, some words and phrases are used in various
ways.

Strategies to overcome cross
culture challenges
• For this goal, organization need to comprehend the critical of different
social components which are as per the following-
• Symbol- The principal component that exists in each culture is assortment
of images. An image is something utilized for or viewed as speaking to
something different. Diverse nations have their own particular image, for
example, china signal speak to their own whole nation. Then again, new
Zealand have their own image which have blue and red shading.
• Language- Language is the most critical component of culture which may
to a great extent impact the association of Nestle. Dialect is an idea of
words and image used to speak with other individuals. This incorporates all
dialects, for example, English, Spanish, French and so forth.

Cont..
• Region-
• A district is the region which is comprehensively isolated by physical attributes,
human effect qualities and the communication of mankind and the earth.
• In other word one might say that locale is a zone, particularly part of nation or
the world having unequivocal attributes.
• Religion gives an ethical establishment for conduct and it gives a formalized
structure to culture.
• With regards to business endeavor, area to a great extent impacts business
exercises and capacities.
• Area is the real component of culture which can influence the company's
conveyance and in addition advancement exercises.
• Organization need to comprehend the idea of district when it goes into the new
market.

Training and development
• This is one of the best strategy that will help of Walmart
company in operating its business at global level and
overcome the challenge regarding cross culture
communication.
• As it have discussed that in china there is major issue related
to communication and language.
• Walmart is required to organise the training and development
program for its employees so as they can be able to learn the
different language.
• In addition to this, firm should adopt the open communication
practices in the firm so that every employee can share their
view, suggestion, feedback, issue and conflict with each other.

Cont..
• By open communication, different cultural people can be able to connect
with each other and share their knowledge related to the company.
• This strategy assist in overcoming the communication gap and improve
firm productivity.
• Furthermore, company can organize the activities and event at the
workplace so as everyone can connect with each other and understand their
value and beliefs.
• Cited venture should develop such effective working environment at the
workplace by which every employees can able to work together and in
collaborate manner.

Conduct market Analysis
• This is another one of the best strategy that helps to Walmart company for entering in the new
market and cope up with challenge of cross culture communication.
• With help of market analysis company can easily identity country's culture, language, region,
social value, norms etc., that assists it in managing its business at global level.

CONCLUSION
• From this report it has been analyzed that team member have
systematically defined several challenges which company will
face in the china market related to cross culture
communication.
• Walmart can overcome the challenge related to
communication by conduct market analysis and training and
development.
• With help of training and development, employees can
understand various style of communication, value, social
beliefs etc.

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Online
• Chinese cultural diversity. 2017. [online]. Available Through:
<http://www.thejakartapost.com/news/2013/07/27/chinese-cultural-diversity.html>.[Accessed
on 8 July 2017].