Presentation for Online Enterprise

This presentation provides an analysis of an online enterprise, ArZu's Footwear Company, including a SWOT analysis, introduction, business canvas model, and website features. It also explores the supply chain processes of Nike, Adidas, Hub, and the company's own website.

PRESENTATION FOR ONLINE ENTERPRISE
ARZU’S FOOTWEAR COMPANY

SWOT ANALYSES
STRENGTHS WEAKNESSES
 Able to create a good web design
 Effective calls to action
 Useful relevant and content
 Effective navigation
 Confusing website structure
 Lack of checkout process
 No much options for the website creation
OPPORTUNITIES THREATS
 New improved technologies
 Latest market design
 Better marketing strategies
 Arrival of new competitors
 New rules or regulations
 Spam & unwanted advertising

INTRODUCTION OF MY COMPANY
 ArZu’s is a footwear company based in UK which sells various brands sc such as Nike Adidas , Vans and many others. In the recent years, the
company has grown rapidly online. It serves all types of customers with their different choices. The customers are found to be happy with the
price standards of the products and the variety it offers. Moreover, the it has engaged itself in the charity works. It is involved with sponsoring
and supporting children and cancer patients. The mission of the company is to provide best quality product to the customers by the help of its
strong supply chain system and customers oriented strategy. It is evident that the company will be successful in the coming years. The brands like
Reebok, Converse, Rockport are famous brands endorsed by most of the population in the United Kingdom . The ArZu’s Footwear company will
help the customers find all the brands in a single platform.
Nike
Adidas
Puma
Vans
Reebok
Converse
UGG
Rockport
Clarks
Timberland

BUSINESS CANVAS MODEL
Adidas
Reebok
Vans
Puma
Timberland
Dealer of footwear
Online platform,
Competence and
tool management
Reliable product at
standard cost
Focus on customer
satisfaction
Maintenance of
the brands and
the product’s
quality
Through online –
platform and
websites
Online services
Enthusiastic
Youngsters
Pragmatic
marketing and product development
Product ordered through online
Payment done through online after the delivery of
the product to the customer .

WEBSITE 1: NIKE
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of
Oregon track athlete Philip Knight and his coach Bill Bower man in January 1964.
KEY FACTS SLOGAN SELLING
 Headquarters: – Washington County,
Oregon, United States
 Founded: – 1964 (as Blue Ribbon
Sports)
 1978 (as Nike, Inc.)
 Employees: – 38000(May 2011)
 Website: – www.nike.com
“Just Do It.”

NIKE WEBSITE FEATURES
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NIKE SUPPLY CHAIN PROCESS
The supply chain of
Nike footwear is an
integral part of the
business and helps
to manufacture the
products in sells.
The supply chain of
this footwear brand
consists of upstream
and downstream
process. The
upstream process
involves the Tier 1,2
and 3 suppliers
along with the
contract suppliers.
On the other hand,
the downstream
process consists of
the distributors, the
retailers and the
customers(Jabbour
and de Sousa Jabbour
2016)

WEBSITE 1: ADIDAS
KEY FACTS SLOGAN SELLING
 Headquarters: – Herzogenaurach,
Germany
 Founded: – 1924 as Gebrüder
Dassler Schuhfabrik
 (Registered in 1949 as Adidas)
 Employees: – 42540(Dec 2010)
 Website: – www.adidas-group.com
“Impossible is Nothing”
Adidas Inc. is a German manufacturer, a marketer of athletic shoes and sports apparel.
Adidas was founded in 1948 and was named after its founder, Adolf (Adi) Dassler.

ADIDAS WEBSITE FEATURES
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ADIDAS SUPPLY CHAIN PROCESS
The supply chain of Adidas consists of various
sourcing relations. There are contractual
relationships and core suppliers involved too.
The brand’s indirect sourcing model is done by
the agents under license. The agents place
the orders with the suppliers which are the
most preferred. Among the various types of
suppliers, there are main suppliers who supply
product. There are subcontractors, there are
materials and other service providers and
agents too. The online orders are conducted on
the website,. The shipping methods follow and
after that the tracking of the order occurs. The
customer receives the possible order and
receives the returns. In this manner a product
order in Adidas is competed.

WEBSITE 3: HUB
KEY FACTS SLOGAN SELLING
Foundation – 2004
Founder – Hub Van Boeckel
Dealer- Especially in
sneakers and tennis shoes
Special attraction – The new
women’ collection for the
spring and summer of 2019
Website -
https://hubfootwear.com/
“ Feat with a beat”

HUB WEBSITE FEATURES
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HUB SUPPLY CHAIN PROCESS
• The HUB Footwear company has a well
formed supply chain process involving the
manufactures, the suppliers , the
distributors, the logistics providers, the
contract manufactures, the retailer and the
customers (Stadtler 2015.).
• The raw materials are provided to the
manufacturers. The manufactured products
are distributed to the retailers through the
help of logistics providers and the
customers can easily receive the products
(Genovese et al. 2017).

TOUR OF MY WEBSITE SO FAR: PAGE 1
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TOUR OF MY WEBSITE SO FAR: PAGE 2
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TOUR OF MY WEBSITE SO FAR: PAGE 3
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TOUR OF MY WEBSITE SO FAR: PAGE 4
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TOUR OF MY WEBSITE SO FAR: PAGE 5
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MY WEBSITE SUPPLY CHAIN PROCESS
 UPSTREAM
 DOWNSTREA
M
• The upstream is the supply network of the
company and its own suppliers. It is the
raw materials which comes into the
company from the suppliers (Dubey et al.
2017).
• The selling brands for m the components
of the upstream process and the
customers who order the product are in the
down stream process (Christopher 2016).
•The company focuses on reaching the
customers on time with proper cost and
efficiency.
Steps Process
1st Step Inventory is sent for the
inbound quantity guidance.
2nd Step It receives and stores for
the placement of the
inventory close to the
customers. The customers
order the products when
the offers are eligible for
prime benefits. It offers
free delivery.
3rd Step Pick, pack and ship. The
customer service is focused
on more and after the
delivery of the product,
proper customer returns
are done. The company
assists the customers by
responding to all their
queries.

References
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Dubey, R., Gunasekaran, A., Papadopoulos, T., Childe, S.J., Shibin, K.T. and Wamba, S.F., 2017. Sustainable supply chain management:
framework and further research directions. Journal of Cleaner Production, 142, pp.1119-1130.
Genovese, A., Acquaye, A.A., Figueroa, A. and Koh, S.L., 2017. Sustainable supply chain management and the transition towards a
circular economy: Evidence and some applications. Omega, 66, pp.344-357.
Jabbour, C.J.C. and de Sousa Jabbour, A.B.L., 2016. Green human resource management and green supply chain management: Linking
two emerging agendas. Journal of Cleaner Production, 112, pp.1824-1833.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer,
Berlin, Heidelberg.

END OF THE PRESENTATION