This presentation provides an overview of the marketing strategy of PepsiCo. It covers the marketing mix, PESTEL analysis, SWOT analysis, and recommendations for the company. The presentation focuses on the core elements of PepsiCo's marketing mix, including product, price, place, and promotion. It also discusses the impact of political, economic, social, technological, legal, and environmental factors on PepsiCo's business. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats faced by the company. The presentation concludes with recommendations for PepsiCo to enhance its online presence and reach out to new segments of customers.