Marketing Strategy (PepsiCo)

Presentation
Marketing Strategy (PepsiCo)

Table of Content
• Introduction
• Marketing Strategy
• Conclusion
• Recommendation
• References

Introduction
Marketing strategy refers to overall game plan of business to reach potential
consumers as well as turning them to customers of services or products
furnished by them. It is a long-term approach with plan to attain their
fundamental goals by attainment of sustainable competitive edge by
understanding requirements of their customers.

Marketing Strategy
Marketing Mix
• Product: This is considered as the core element of marketing mix that is
based on PepsiCo which deal with wide range of products or services such
as soft drinks, snacks, breakfast bars, bottled water, sports nutrition and
many more.