Pricing Strategy for Effervescent Coca Cola Drops

Presentation of a new product

Table of contents
 Introduction
 Price
 Pricing objectives of Effervescent Coca Cola drop
 Target audience see value in the proposed structure
 Price for the product
 Marketing Communications
 Promotion plans
 Provide customers an exclusive preview
 Social Media contest
 Email marketing
 In-store promotions
 Conduct an event
 Share on social media
 The strategy fits the target market
 Strategy enhances positioning strategy
 Conclusion
 References

Introduction
The paper will discuss the pricing strategy introduced by Effervescent
Coca Cola drops. It will provide the pricing objectives of setting the price
for the product. It will also present the proposed pricing structure of the
product. The paper will focus on the promotional plan that would
enhance the positioning strategy within the market.

Price
Pricing objectives of Effervescent Coca Cola drop
 Price must be set as per the demand of the customer
 Price must be set that provides maximum revenue to the company
 Price must not be too high or too low as compared to the competitors
 Price must be set by focusing upon the target market
 The prices are set to enhance long-run profit
 To meet the competitive pricing within the marketplace
 To increase the value of the shareholders
 To grasp market share
 To enter new markets that are sensitive towards the price