Facebook as a Tourism and Crisis Communication Tool in Fiji

Presentation on
Tourism Management
Presented by:
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Facebook as a Tourism and crisis
communication tool in Fiji
>Facebook is a well-known social media platform used by
several people across the world.
>Despite the fact that it was initially started as a social
network, so many people have turned it a business
environment.
>As Houston et al.(2015) shows, social media can be utilize
to raise awareness of the impact of a disaster and motivate
individuals to donate or volunteer.

Introduction
New technologies have emerged increasingly in various
parts of the world. Facebook was developed purposely to
connect people across the world. Upon the launch of
Facebook, things have changed. Through it, enhanced
communication has been achieved. Anything to be
communicated can spread very fast. According to the
research Fiji hotels, with their mobilized digital teams and
resources, seemed to perform better, concerns are still
raised about the overall lack of being prepared.
(Lee, Lim, & Chun, 2013)

Background of the Research
“ Facebook is a technology that has allowed faster
management of the disaster and crisis because many
people have migrated online. Posting a message which
is so sensitive through social media will attract so many
people available over the internet. These will
automatically lead to a quicker action done to it”