U-Cabs: A Safe and Exclusive Cab Service for Women
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Added on 2023/01/18
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This report introduces U-Cabs, a cab service exclusively for women, focusing on their safety and comfort. It discusses the need for such a service, the investment opportunities and returns, and the usefulness of funds for U-Cabs. The report also highlights the company's unique features and its plans for growth and expansion.
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Table of Contents INTRODUCTION..........................................................................................................................3 Introducing company and outlining the new ideas.....................................................................3 Data for backing up the idea of U-Cabs and understanding its need..........................................4 Investments and returns...............................................................................................................5 Usefulness of investments and funds gathered by U-Cabs.........................................................6 CONCLUSION..............................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Small and medium size businesses are those which are based on the innovative and creative idea of an individual or group of individual. They make research in relation with their ideas for understanding its credibility and then make plans for introducing them in market. A new cab service is being introduced in market which is just for women and focuses on their safety. In this report, an outline is provided about the services being introduced in market for women, so that they can feel safe while travelling from one place to another. A proper data is collected analysed before developing an idea like this and all the investment opportunities are explored(Reymen and et. al., 2017). The finances and capital resources will be dependent on the efficiency and effectiveness of the service idea. Therefore, a plan is made in which evaluation is done about where and how much investment is needed in particular function or for performing an activity. All the required data, plans and techniques are discussed in this report with proper statistics. Introducing company and outlining the new ideas The name of the brand is U-Cabs, idea behind this business is to provide travel services to women and specially those who work at night and stay away from their home. The uniqueness of this ideas is this cab service is only available for women and the drivers are women too. There are several cabs and taxi services present in UK for the people, but the main aim of U-Cabs is to develop a service specifically for females and to make them feel safe. Services which U-Cabs provide are availability for their customers 24*7 whenever they need to travel from one location to another(Papadas, Avlonitis and Carrigan, 2017). These cab services are exclusively for females and the services providers are also of same gender which made it safe and trustworthy. All the cabs which are out there in the city taking rides are managed by a unique software. They are being tracked by professionals all the time. Company also emphasis on the comfort of their customers, so they pick them from their vary pickup locations and drop their guests at their desired destinations. Strict instruction are given to all drivers about the quality of the service they provide and customer satisfaction. Another, perspective organisation is concentrating on is the safety of their female drivers who are being employed with them. A very efficient software is present in company which has
all the details about the driver and the rider whom they are going to pickup. U-Cabs have various teams which are engaged in several activities. Like conducting surveys, gathering all required information about both the driver and the rider for safety of both of them, being in regular communication with the driver from the moment they started their ride. These are some tracking and safety measures company takes to make sure that both the driver and the customer are feeling comfortable and safe while travelling. Apart from these one more motive of U-Cabs is employment, company's first choice while appointing staff is female personnel(DeNoble and Zoller, 2017). Until and unless company is not finding any good experts for its operation they go for women staff, they have reflection of this on their mission statement. Entity is developed with two basis ideas earning profits by providing safety and comfortable services to their customers. Also, company is concentrating on their employment strategy and giving preference to female candidates. These are some basic points on which U-Cabs are concentrating and for which they are working. Data for backing up the idea of U-Cabs and understanding its need U-Cabs is a brand new service which is being introduced in market due to lot of reasons and conditions of market. The idea is very simple, that is providing cab services to women but the thought and need behind it is very big. As known that several cabs and taxi services are offered by different brands to the population of UK. But the increased crime rates against women has raised the need for this kind of service which is still not available for females. The crime against women has passively increased in past few years which has led to raise questions on the safety of women. They do not feel safe while going from one place to another, they do not feel comfortable in travelling alone at nights and many other factors. Due to which females have to make compromises in their lives, they do not work, if they do work they feel like leaving workplace and reaching home on time(Ritter and Lettl, 2018). These things are hindering their talents, stopping them to grow and breaking their confidence in themselves. Here, the need of such service arise, U-Cabs are the first company which came into existence for women. After, conducting a survey and proper evaluation of market its seen that this kind of service is really required for betterment of women and making the environment more safe for them. As female safety is a very serious issue and important the growth factor for this business is huge. These situations, desires of women and need of nation will back the idea of launching cab company which is driven by women and for women.
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All the data collected from the outside world and specially taking opinion of females, who really want to work and couldn't due to their safety reasons. The result shows great opportunity for U-Cabs, initially company is starting with very low budget and with little capital. Today, company will be launching as an SME (Small or Medium Enterprise), but gradually with better business opportunities and growth U-Cabs will change into large organisation. The company's plans are to work efficiently, fulfilling all its duties and attaining its objective of giving safe travelling experience to customers. Investments and returns Overview: U-Cabs is a small enterprise which is being developed with motive of providing comforting and safe cab services to women. They planned their operations in such a way that females can avail their services 24*7 and 365 days without any difficulties(Clifton and et. al., 2019). U-Cabs is also a women driven business enterprise which is why they give all preference to women, targeting females and fulfilling their needs or desires. Business plan: Company had planned its functions and operation in accordance with women, for giving them what they require and for making them feel safe. This business idea has growth potential whichisanalysedandevaluatedafterconductingsurveysandunderstandingthemarket conditions. Problems: First and foremost problem which exist in economy is increasing crime against women and unsafe environment creating due to it. On the other hand, women are facing lot of problems while travelling in cabs, they feel uncomfortable and had to think twice before entering into a cab at nights(Hayter, Lubynsky and Maroulis, 2017). Third case is not exactly a problem, but after considering opinion of women its is seen that they need some service like U-Cabs, which is not there in market. Employment of females is also another, alarming case because they either do not prefer to work because of increasing violence. Or they do not get proper opportunities because of men dominating society and thinking of people.
To overcome these issues the idea of U-Cabs is developed by which company tries to eliminate almost all the problems faced by women. Therefore, investment opportunities are also very good in this business as it is known that this idea has growth potential. The strength of U-Cabs is its uniqueness and rare ideology. Company is formed entirely for females, mainly targeting working women, providing job opportunities for females by appointing female drivers and professionals. No other cab or taxi services ever thought of this idea, so it is one of it kind making it potentially strong for growth and expansion. For now it just have capital of£50,000 but if business get proper recognized in market and about that company is very confident then in just some time it U-Cabs will become the best service provider to women. Investors will get their returns because of the growth potential of this business idea. Soon the company will be making profits, engaging more employees and increasing its customer base(Tukker and Tischner, 2017). The company can be more efficient and productive if it gets proper investments along with chance of setting its foot in market. Usefulness of investments and funds gathered by U-Cabs Funds are the most important and essential resource for every organisation, required on all levels and in every small activity of business. Money is something which is needed in business from the very first stage and at all levels. Therefore, some of the criteria where U-Cabs can be used are as follows: Operations-As it is known that money is the most essential resource, U-Cabs firstly will use investments in conducting business actions and running the business. For instance, U- Cabs will invest money in conducting market research, then accordingly they will make plans and decide the number of cabs they require initially. Then after all the analysis they will spend some money in employee hiring process which is another very costly procedure. Many more activities are involved in operations which require funds for producing effective results. Advertisement-Another activity which will require investments is advertising functions. Company is developed but it will be of no use and will earn any profits until people do not know about it(Geissdoerfer, Savaget and Evans, 2017). U-Cabs has to make their presence in public so that their targeted market that is working women gets to know what exactly company is offering. These advertisements can be done through various means, for example U-Cabs can use social media as digital technology is part of people lives.
Therefore, it will help U-Cabs to reach to maximum audience and to attract more and more women attention. Exploring growth opportunities-once, businesses are established properly now they will explore new chances and new pathways for growth and expansion. These exploiting and acquiring new opportunities will also need money and companies make reserves for such action in past by keeping aside some amount of investments in reserve account. U- Cabs will also require money and more investment in buying or hiring new cars so that they can increase their coverage and earn more profits(Vezzetti, Alemanni and Morelli, 2017). This way they can reach to more customers or can be said as reaching to more women who needs their services. Also, they are creating employment opportunities for more females who are willing to work with their full potential. These are some section in which U-Cabs will use its acquired investments for better functioning of its operations, for obtaining growth opportunities and making its presence in public. By performing all these activities effectively and efficiently the company will achieve its goals of providing best cab services to women(França and et. al., 2017). Making them feel safe, secured and riding comfortably from one place to another, giving them ease of work and becoming the best cab service provider. CONCLUSION From the above report, it is concluded that new business ideas which are innovative and unique from other businesses are very beneficial. It benefits are seen in little while giving the owner good profits and enabling in achieving it predetermined objective or motives behind developing the organisation. In the above assignment, proper outline of product and about the company is delivered, its new business idea of becoming first cab service provider exclusively for women is introduced. Then the data is provided which back's up the idea and reasons are given due to which this business opportunity is explored. Moreover, various reasons are also analysed behind the capability of this ideas and why investors should invest in it and that is the growth potentiality of it. Several actions are also seen in which investments and funds are required so that entity can achieve its objectives of providing best and safe experience to women.
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REFERENCES Books and Journal Clifton, M. B. and et. al., 2019.Target costing: market driven product design. CRC Press. DeNoble, A. F. and Zoller, T. D., 2017. Is the business plan really dead and should it be?: a case for the lean start-up approach. InThe Great Debates in Entrepreneurship(pp. 21-34). Emerald Publishing Limited. França, C. L. and et. al., 2017. An approach to business model innovation and design for strategic sustainable development.Journal of Cleaner Production. 140. pp.155-166. Geissdoerfer, M., Savaget, P. and Evans, S., 2017. The Cambridge business model innovation process.Procedia Manufacturing.8. pp.262-269. Hayter, C. S., Lubynsky, R. and Maroulis, S., 2017. Who is the academic entrepreneur? The role ofgraduatestudentsinthedevelopmentofuniversityspinoffs.TheJournalof Technology Transfer.42(6). pp.1237-1254. Papadas,K.K.,Avlonitis,G.J.andCarrigan,M.,2017.Greenmarketingorientation: Conceptualization, scale development and validation.Journal of Business Research. 80. pp.236-246. Reymen, I. and et. al., 2017. Decision making for business model development: a process study of effectuation and causation in new technology‐based ventures.R&D Management. 47(4). pp.595-606. Ritter, T. and Lettl, C., 2018. The wider implications of business-model research.Long Range Planning. 51(1). pp.1-8. Tukker,A.andTischner,U.eds.,2017.NewbusinessforoldEurope:product-service development, competitiveness and sustainability. Routledge. Vezzetti, E., Alemanni, M. and Morelli, B., 2017. New product development (NPD) of ‘family business’ dealing in the luxury industry: Evaluating maturity stage for implementing a PLMsolution.InternationalJournalofFashionDesign,Technologyand Education.10(2). pp.219-229.