Pret a Manager: Internal and External Analysis, Stakeholder Mapping, SAF Model, Ansoff Growth Strategy

PRET A MANGER

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Internal analysis:.....................................................................................................................3
External analysis.....................................................................................................................4
Stakeholder mapping..............................................................................................................5
SAF model..............................................................................................................................6
Ansoff growth strategy...........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This report will include the study of the Pret a Manager which was considered to be one
of the largest international chain of sandwich which is located in UK. This concept was brought
by Jeffery Hyman in 1983 and also, they are located in around 450+ places. Pret a manager
company was employed by around 1400 people carrying the business around the world. Due to
carrying the renowned brand name in market they are dealing in many places and also attract the
large number of customers towards their business. Present report will include the matter related
to internal factors which reflect the overall internal working of the company. It also carries
various external factors and also the strategies which reflect the potential growth of the
company.
Internal analysis:
By applying SWOT analysis, it reflects the internal working of the Pret a manager thus in
case of interpreting the internal strength and weakness of the Pret a manager it reflects the
following aspects such as:
Strength: Due to carrying the strong concept regarding the sandwich food chain, the
founder of the Pret a manger is awarded under top 50 person in awards in 2005. The also
considered to be one of the most profitable company having annual turnover of around £150
million.
Weakness: They not carry the good market knowledge regarding targeting the right
customers. They also face issue in respect of not managing the labour workforce at place. By
these aspects it results is lack of managing the business in better way.
The second aspects are relating to VRIO in which the value of the company is undertaken
in following matters:
Valuable: The value is determined in respect of using the innovative marketing strategy
to attract customer towards the business. They are specialized in attracting the customer as by
fulfilling the demand through providing the innovative dishes every week.
Rare: The raw materials which they used to produce such products are rare and not
found easily. Thus, it is rare to find such thing and if it is easily available it results in bringing
threats in business.