Primark Analysis

Brick and Mortar analysis
Primark analysis

Running head: Primark analysis 1
Contents
Introduction......................................................................................................................................1
Primark market analysis..................................................................................................................1
Strength............................................................................................................................................2
Weakness.........................................................................................................................................2
Recommendation.............................................................................................................................3
References........................................................................................................................................4

Running head: Primark analysis 2
Introduction
With the increase in technology, many companies have entered in the e-commerce
market. It resulted in stiff competition in the online market. Due to this, many companies are
operating as brick and mortar only. Primark is also an American brick and mortar store, founded
by Arthur Ryan in the year 1969. It offers wide variety of products like clothing, accessories,
footwear’s, beauty cosmetics and confectioneries. At present, it is running its stores in multiple
countries like United Kingdome, Spain (Primark, 2019).
Figure 1: Primark store in America
Source:
Primark market analysis
Primark is using
competitive pricing
strategy to attract its
customers. It is offering
the products at a price
lower than its
competitors by
outsourcing the labor and
by using no marketing techniques. It is facing stiff competition from Zara and H&M because of
lack of online presence. It is also experiencing quality issues with its products because of
outsourcing.
Primark has 9 stores in America and 350 stores worldwide (Primark, 2019). The latest
store was opened in King Plaza mall in Brooklyn in America. It is further planning to open world
largest Primark store in ‘Birmingham’ by the year 2019. It is the fastest growing retail outlet in
the America. It has been successful in increasing its profits from the preceding years (Barrie,
2019) .
Primark’s revenue growth from the financial year 2007 to 2017 (in million)