Current situation and climate of The Children’s Place

The Children’s Place 0
The Children’s Place
Student’s Name
7/9/2019

The Children’s Place 1
Current situation and climate
The Children’s Place is the leading pure-play children’s specialty clothing retailer in
North America. The business offers fine quality products at value prices. It currently operates
971 stores in the United States, Canada, and Puerto Rico. It has 212 international points of
distribution open and functioned by its eight franchise partners in 20 countries. The company
also operates an online store and provides a wide variety of product ranging from apparel,
accessories to shoes of children (The Children’s Place, 2019).
The company delivers superior products to its customers and has adopted the strategy
to transform the business through inventory management and digital transformation. The
company operates its stores based upon the geographical location. It analyses customer
preferences and manages the staff to deliver maximum satisfaction to the customers (The
Children’s Place, 2019).
The company operates through various distribution channels and focuses on fleet
optimization to improve the productivity of the company. The company is planning to close
300 stores by the year 2020 to improve its productivity and engaging the customers through
an online platform (The Children’s Place, 2019).
Strengths
It is analyzed that the company enjoys strong brand recognition and charges value
prices for its high-quality products. The company is recognized as a first mover advantage
and delivers the latest products through its merchandising strategy. It delivers the products of
latest trends and provides an extensive range of products to deliver maximum satisfaction to
the customers. The company is able to create higher profits through its diverse revenue