Use of Digital Marketing Communications for Promotion of PRIMARK
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Added on 2023/06/10
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This presentation discusses how PRIMARK, an Irish clothing retailer, uses digital marketing to gain a competitive position in the market. It covers their non-transactional online platform, e-commerce website, search engine marketing, online public relations, and use of new digital media communities such as Facebook and Twitter.
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Task 2: use of the internet for promotion of PRIMARK using digital marketing communications Case study of PRIMARK
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Introduction Irish clothing retailer which was founded in the year 1969 It is third company with higher turnover rate Lower prices and stronger expansion of store in other countries Larger product portfolio Major competitors are MATALAN, H&M, NEW LOOK PRIMARKadoptsofonlineanddigitalmarketingtomakea competitive position in the market
Digital Marketing of PRIMARK Non-transactional online platform Attractthecustomersbylaunchingofaggressivemarketing campaigns on the digital social networks Offersoflargerdiversifiedrangeofthefashionproductstothe customers Launchofe-commercewebsiteofPRIMARKtoconductbrand awareness strategies Optimization of SEO and paid SEM campaign
Demonstrate of search engine marketing that used for PRIMARK Search engine marketing is paid form for advertising of company’s products on search engines Different types of search engine marketing used for PRIMARK are: Payperclick:Itholdsoffanequalamountofsignificancein processwherethecompaniesarerequiredtopaymoneyto advertiser those post advertisement for PRIMARK Text based advertisements:It is type of ad on Google search that consistsofthreepartssuchasheadlinetext,displayURLand description text
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Demonstrate of search engine marketing that used for PRIMARK (Contd.) With help of the search engine optimization (SMO), the customers can play a beneficial role in internet marketing The customers can type into search engines such as Google and Bing and the result is displayed into web engines Online marketing can increase of clothing productivity of PRIMARK Search engine marketing is help desk for the customers to collect of knowledge and platform for the companies to make of product for reaching the customers
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Guidelines for best practice in online public relations Good public relations show effective management and customer satisfaction for the company PR campaigns execute from time to time to achieve of positive images for the company and increase of productivity Some of the best practices in online public relations for PRIMARK are as follows: Identification of target public:Identifying the target public is included in the process of the public relations management.The target audience of PRIMARK are 25-50 years old and people are fashion conscious and want value for their money.
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Guidelines for best practice in online public relations (contd.) Collectionofinformation:Wedecidedsourcesfromwhichto collectinformationaswellasreviewtheinformationalongwith analysing the content. Appropriate PR tools:PRIMARK is used of various tools to maintain public relations and tools for collection to compare effective tool by using strategic decision making.
Guidelines for best practice in online public relations (contd.) Monitoringandcontrol:Therearepropermonitoringand controlling of company’s website and blogs used to maintain of public relations. It helps to control of unethical activities into company’s website. Performanceevaluation:It evaluatesthefeedbackand reviews from the customer’s side. It helps to calculate the effectiveness of the organizationalpoliciesaswellasstrategiestochangeintopolicy when required.
Demonstrate of how PRIMARK uses of new digital media communities Digital media communities are a tool to make easier activities for PRIMARK Help to conduct effective marketing strategies and increase PRIMARK to gain competitive advantage Helptoadvertiseaboutcompanyandawarecustomersabout products and services for maintaining of public relations Help to customer relationship management and do market research
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Demonstrate of how PRIMARK uses of new digital media communities (Contd.) Two types of digital media communities help PRIMARK to grow such as: Facebookpage:Ithelpstoconnectpeoplewitheachothers.It interacts with people related to company’s information.
Demonstrate of how PRIMARK uses of new digital media communities (Contd.) Twitter: It is mix of social media as well as blogging site. It highlights advertisements and reviews from the customers.