Use Of Digital Marketing In A Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

INTRODUCTION
• Digital marketing refers to different types of tools that
can be used by companies to promote their products.
Digital marketing strategy means plans that are made by
managers to increase sales of company and generate
more revenue (Bala and Verma, 2018). Various digital
tools which is used by organizations to attract customers
such as, search engine optimization, pay per click,
content marketing, social media marketing, online PR is
discussed.