PRIMARK : Irish based organization

BUSINESS
ENVIRONMENT
STUDENT NAME
DATE : 13/01/2019

PRIMARK
• Established in 1969
• Parent company : Associated British Food (ABF)
• Irish based organization
• Retail fashion industry
• CEO : Paul Merchant
• Employees : more than 70,000 employees associated

PRIMARK
• USP: Budget goods with high
quality products
• Products : fashion goods for
Men, Women, Kids, Home, and
Beauty products
• High business ethics
• Supply partners : VGT,
ACCORD, WW, ZDHC, and
many more
Source: drapersonline, 2018

SIZE AND
SCOPE
• Stores : more than 350
stores globally
• Expansion : international
business in 11 nations
across America and Europe
• Largest store: Manchester,
with retail area of
155,000sq ft.
Source: drapersonline, 2018

ORGANIZATIONAL STRUCTURE
OF PRIMARK, UK
(Source: (primark, 2018)

SCOPE OF CHANGE IN
ORGANIZATION STRUCTURE
• Another department for quality check can be developed,
for accomplishing the objective of high standard products
of Primark
• International marketing department could be include in
organisational structure, so as to accomplish the
expansion objective of the company
• To enhance the product range, and add more products to
the lets say sportswear. Another department for research
and development can be developed

HOW IS PRIMARK IS
BETTER OPTION TO INVEST
• Large customer base
• Large number of employees are associated and satisfied
• Business ethics are strongly followed
• No additional cost for extensive promotion , only word of
mouth is considered
• Good brand image and positioning
• Mission is to become the UK’s market leader in budget
clothing retail market

ANY
QUESTIONS ?