Principles Of Marketing

This report provides an in-depth analysis of the principles of marketing and the application of marketing mix in the context of two brands, Nintendo Switch and Play Station 4. It compares the two consoles based on the 4P's and concludes that Nintendo Switch is better. The report also discusses the target market, product features, pricing strategies, distribution channels, and promotional activities of both brands.

Principles Of Marketing

Executive Summary
As per the below report it is summarises that marketing mix important term of the
organisation that applied by every organisation to provide important information. There are
compare two brands on the basis of 4P's and it is getting that Nintendo switch game console
better than to Play Station 4 console.

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Marketing Mix............................................................................................................................2
CONCLUSION & RECOMMENDATIONS..................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Marketing is the procedure to introduce good and services and find out the demand of
particular products at the particular place. To marketing of the product required to follow the
principles of the marketing where agreed upon on marketing ideas of organizations to utilise of
an effective marketing strategy (Kimmel, 2018). The aim of the report to conduct depth research
of brand's target market to know application of both brands. For this purpose select two brands
play station 4 games console and Nintendo switch game console. The play station 4 console is a
home video game that developed by the Sony interactive entertainment and modified version of
the PlayStation 3. Nintendo switch game console is a hybrid video game that including of the
console unit, a dock and two joy con controllers. This report consist of the marketing mix of both
brands.
MAIN BODY
Marketing Mix
The marketing mix is set of actions or tactics where an organisation uses to promote is
brand or product in the market. It is applied by the organisation in order to arrange features of
marketing mix that enables a business to make profitable marketing decision at every level.
There is apply comparative analysis to define two different brands which is play station 4 games
console and Nintendo switch game console.
Target market: Play station 4 games console is based on 8th generation and target to those
people who wants to access exclusive games and wants to play with friends (Dumont, and et.al,
2016).. This games plays by 4 people and through online add multiple experience. For this game
target people to:
 Age: To play this game require age 12 and over
 Gender: Male & female both
 Personal disposable income: For this game require more than $2500
 Social Class: High
 Level of education: good
 Lifestyles: Medium
 Hobbies: Take interest to explore new video games
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Nintendo switch game console game is based on hybrid console and use with the stationary and
portable devices. It is control through Joy con without any wire and use sticks. It is mainly
targeted to families, women, older folks and kids.
 Age: 25 to 35
 Gender: Male & female
 Personal disposable income: Fir this require more income have person like $2000
 Social Class: High & medium
 Level of education: There is not required more education to play this game because it is
specially develop for kids.
 Lifestyles: Not required to good life style
Product: There are using Levitt's model to analysis the information about the both brads.
According to this model define that price of the product fulfil the requirement or not. Play
Station 4 Console is 30% slimmer and 16% lighter than the previous variants (Ikonen, Luoma-
aho and Bowen, 2017). It launch with the excellent HDR visuals. This produce create records of
sales and provide advanced features that depend on the 8th generation. In this provides multi
player settings along with maintain their accounts and receive support and updates from different
games.
Nintendo Switch game console become the fastest selling home console of all time. This
video game portability coordinated with the fairy robust third party support that change the
console. It is becoming most popular video game where consist of different types of new
features.
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Price: The price of both products is same $300 but both apply skimming pricing strategy.
According to this strategy marketers set a high initial price for product and service list and as per
the time price fall down. The PS4 price fall down when Switch introduce the play game and sales
try to the rival the launch (Bouzenita, and Boulanouar, 2016). The original price PS4 around
$200 but Sony launched higher GB PS'4 that are at the $300 price point. There are Defined
different types of competitive pricing strategy such as: Demand Pricing: According to this strategy set price of the product as per the customer
demand. It is applied to increase demand of product and service. It as also called as
dynamic pricing that influenced by the consumer demand. There are consisting of price
point, penetration pricing, price skimming and many others. Competitive pricing: It is also known as strategic pricing. This method apply by the
businesses to set price of the products & services according to competition. Price skimming: The particular pricing strategy used by the business to achieve strong
competitive advantages. For this they are entering with the high prices in the market and
gain most revenues. Due to product life cycle the companies will gradually innovate the
prices of accommodate customers with different pricing taste (Sun, Rajiv and Chu, 2016).
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 Cost plus pricing: It is cost based pricing strategy that set prices of goods & services to
setting the cost plus price. In this strategy raw material cost and the cost of production
and add them to the overhead costs of goods & services. Discount Pricing: The particular pricing strategy applied by companies to attract
customers and reduce the prices. This strategy apply in the seasonal time for loyalty
rebates et cetera.
 Economy Pricing: It is defined as the familiar strategy with wholesalers and retail sellers.
It is a basic pricing strategy that based on the cost marketing. According to this pricing
strategy keep the prices of products low that is very sensitive (Ferrell and Speh, 2017).
Both companies applied price skimming strategy for the PS4 and Switch in order to
compete with each other as well as other companies.
Place: Both Nintendo and Sony are the Japanese based company which have strong and
broad network of distribution across the globe. Both games are sale out off line and online
network such as Amazon, wal-mart and Gamestop are place where easily buy these games.
Nintendo company use another apps to sell out the product so switch game buy from E bay
specially Amiibo toy line that utilised by the Switch to receive extra content in games. Both
products are not luxury so there is not set limit of the distribution.
Promotion: This is where both the PS4 and the Switch really stood apart in the
marketing mix. Before the launch of both games create good platforms and apply the scheme of
cultural and digital marketing and operate in different manner. PS4 launch before Switch, which
happened to be right before the holidays, a typical time to introduce the game. Nonetheless, the
Switch fooled their data here and there and introduce the product after the holidays season. As a
result Switch not require more marketing and easily success. To communicate with the
customers apply the communication channels such as social media, television and google ad
(Hirschman, 2016).
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CONCLUSION & RECOMMENDATIONS
As per the above discussion it has been concluded that marketing principles are helping
to develop effective promotional strategies and apply for the goods and services. After all the
analysis it is getting that bot video game part of entertainment system that have lot of differences
that categorised into technical and some are personal
Weigh: Switch – 0.65 Pounds, PS4 – 4.65
Controllers: Switch – Joy con or pro, PS4 – Dual Shock 4 or PS move
Ram: Switch – 4 GB, PS4 – 8 GB GDDR5
Communications: Switch – Wi-Fi, Bluetooth 4.1 Lan., PS4 – Wi-Fi, Bluetooth 4.0
After all the analysis it is getting that both brand apply the 4P's effectively to present
specification of their products. Each brand has applied the marketing mix strategy to find a
unique touch to stay relevant and have their newest platforms stay at a competitive level. In the
effective manner they are applying the marketing mix to know the products and services changes
at its market grows. The Nintendo Switch Game Console most successful in its application of the
4P's because they are providing all the relevant information about the brand. It is easy to analysis
the product specification and compare with other products easily. It is recommended that to
improve the 4P's require to both are provide all the detailed information that relates to the
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product, price, place and promotion. It helps to analysis the information and compare with other
brand effectively.
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REFERENCES
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