Marketing Mix of Play Station 4 Games Console and Nintendo Switch Game Console

PRINCIPLES OF
MARKETING

TABLE OF CONTENT
Introduction..............................................................................................................................4
Target market.......................................................................................................................4
Products:...............................................................................................................................4
Price:......................................................................................................................................5
Place:.....................................................................................................................................5
Promotion:............................................................................................................................6
Conclusion.................................................................................................................................6
References.................................................................................................................................8

INTRODUCTION
Marketing is an important process of every firm as it helps in creating awareness
among people about company products and services and influences them to purchase specific
firm products. Therefore it is helps in increasing firm profitability and market share by
meeting needs of customers. This report is a secondary research that explains about
marketing mix used by Play station 4 Games Console and Nintendo Switch Game Console.
TARGET MARKET
Play station 4 games console target market is men that age group between 18-40 that
most likes to spend time with their friends and family. Those having personality and attitude
of immerse and competitive Gamers are the target market for play station games. People that
mostly like to play games and have leisure’s times are influenced by the marketer of play
station so that they can motivate them to purchase thus increase sales and profitability of
company. People that are belonging to high class that are having enough money to spend on
playing games in order to effectively spend their leisure time (Azhar and et.al. 2019). Target
customers of play station 4 are highly educated and intelligent. Therefore it can explained
that Playstation 4 brand influence and motivate high class people to prefer products and
services of specific company.
On the other hand Nintendo co. Ltd is Japanese video games and electronic firm that
is well known to offer largest video games. It is classified or segmented people on basis of
demographical structure and behavioral pattern of people living in the society. Therefore
Nintendo also target customers that are highly interested in playing games such as kids and
adult people. Target customers of Nintendo games belong to age group of 15-35 that are
highly influenced and motivated to purchase video games have fun at their home with their
families and friends (Wieland, 2018). It is able to gain competitive advantages as compared
to other companies as most of the people think they plays games just for fun not for
competition. Therefore it target customers are mainly kids and younger generation that likes
to plays videos games in their leisure time.
PRODUCTS:
Firm is run established and operated in order to provide quantitative products and
services at specific prices so that it can earn large amount of profit margin. Play station 4
games console is brand name of videos games as well as of media centers and online
services. It has wide varieties of products and services such as line of controllers and two
handhelds phone in order to meet needs and demand of each customer. Therefore wide
varieties and quality of products attract large number of people to purchase products and
services of Play station 4 gaming console.
Whereas products and services of Nintendo are categorized into six products range
and offer products such as Color TV and games, watch. Brand image of both company are
strongly established in the market that helps customers to choose best option from above two