Analyzing Marketing mix for Play station

Running head: ANALYSING MARKETING MIX
ANALYSING MARKETING MIX
Name of the Student
Name of the University
Author note

ANALYSING MARKETING MIX1
Executive summary
Marketing mix and its strategies is a key factor for any business. It is important that before
launching any of the products all the aspects must be kept in mind. The main of this report is
to make a comparative analysis of the marketing mix of both the companies and the
observation done here is based on the secondary data that is already gathered. This report tells
about the two different strategies of marketing mix used by the companies and based on these
analysis has been done. Also the STP analysis of both the companies is done and based on
this a conclusion is drawn which states that Play station has a better competitive advantage
than that of Nintendo.

ANALYSING MARKETING MIX2
Table of Contents
Introduction................................................................................................................................3
TARGET MARKET..................................................................................................................3
Target market for Play Station:..............................................................................................4
Target market for Nintendo Switch console:.........................................................................4
MARKETING MIX...................................................................................................................4
Marketing mix for Play station..............................................................................................4
Marketing mix for Nintendo Switch......................................................................................6
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

ANALYSING MARKETING MIX3
Introduction
The brand Play Station also known as PS series was first introduced in the year 1994
in Japan and then it was released world-wide the following year. Play station was produced
by Sony Interactive Entertainment. When PS-4 was released the whole market was covered
rather belonged to Sony and the sales reached up to 14.59million units. It saw great success
both in the physical as well as the online segment. Play station 4 also known as PS-4 was
released in the year 2013 and was developed by Sony Interactive Entertainment which was
based on the type home video type console.
Nintendo Switch console was developed by Nintendo Platform Technology
Development and was manufactured by Foxconn, Hosiden in the year 2017. This was based
on the Hybrid video game console and is also known as NX-HAC. This game can be used as
both stationary console and like a portable device too which also means the player can use it
at home or even outside based on the way they want.
This report discusses about the target market, brand, and the marketing mix which
includes the 4Ps f both the companies and their effectiveness.
TARGET MARKET
It is very important that a company has a target market only then it will be able to
cater the need of the certain people who can be their loyal customers in future (Haider et al.
2017). This helps an organization to reach out to more number of people and then increase its
sales by satisfying them (Burns, Bush and Sinha 2014).
Target market for Play Station:
The target audience or the gender that s attracted more towards PS 4 is men and
includes the age-group of people who are 18 years and above and less than 40 years of age.