Principle of International business

Running Head: Principle 0
Principle of International business

Principle 1
Introduction
Coles supermarket is one of the main supermarkets in Australia. It is an Australian
public company operating many retail chains. George Coles established Coles in 1914 and in
July 2007, Wesfarmers acquired Coles Group for approximately $22 billion. Coles acquired a
market share of 31% in the grocery industry and the remaining of the market goes to IGA and
other independent grocers (Wu, Neal, Trevena, Crino, Stuart-Smith, Faulkner-Hogg &
Dunford, 2015). In the following, an effort has been made to discuss the specific issue to the
importance of the company and recommended strategy for the future.
Issue of “new product”
Coles is set to launch “Little Shop,” featuring 30 miniature replicas of customer
favourites such as Nutella, Tim Tams, Vegemite, and Weet-Bix. It is designed to be fun to
provide customers miniature products, which they purchase at Coles Supermarket every
week. Coles identify that their customers love collectibles and carried down into a miniature
replica for consumers to collect and swap. It aims to provide our consumers something fun as
a miniature to accumulate and enjoy. They also added a new own-brand range of frozen
vegan ready meals to its customers. It is stated that their new product line involves Vegetable
Gyozas, gluten-free vegetable Chilli, and Penang Curry (Phillipov, 2016).

Principle 2
("Australia: Supermarket Chain Coles Launches its Own Vegan Frozen Foods - vegconomist
- the vegan business magazine", 2019)
It is stated that it has seen a strong increase in demand and profitability for vegan
products and generate more variety for our consumers internationally. They have also added
certain new products in New Zealand, South Africa, and other countries involving vegan
meals, dairy-free cheese, and other products. It has sustained to develop, grow, and build a
vegan range for our consumers that is convenient, high quality, and affordable. The demand
for customers is increasing at a very fast pace and more prone to enhance their environment,
health, and sustainability. Their products and their packaging are visually interesting, which
are helpful and profitable to customers who are struggling to integrate more vegetable into
their diets. It is profitable for Coles as it assists in developing good dietary habits (Pulker,
Trapp, Scott & Pollard, 2018).
It has boosted the sales of Coles, which has also been successfully operated in several
other countries involving Netherland, South Africa, and New Zealand. It is quite evident that
people are shifting their trend towards health as well as organic food so due to this reason
people are more preferring vegan products. As Coles is an Australia, based company so
people have more trust towards new products of their brand and this brings loyalty and
dependability. It has been seen that Coles has moved on the vegan bandwagon delivering a
number of dairy substitutes and vegan style meats. People are more shifting towards a healthy
diet, which assist in decreasing the risk of heart disease, diabetes, obesity, and cancer. Coles