Marketing Mix Strategy of PlayStation 5 and Nintendo Switch Game Console

Product place price and
promotion

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Brand’s target market and its comparison...................................................................................3
Product strategy...........................................................................................................................4
Price strategy...............................................................................................................................5
Place strategy..............................................................................................................................5
Promotion strategy......................................................................................................................6
Recommendation........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing mix is defined as the set of actions used by company in order to promote its
product or brand name in the market. The report will give detailed information about marketing
strategy of PlayStation 5 and Nintendo switch game console. The largest gaming company in
terms of market capitalization is famous as ‘Nintendo’ which develops video games and deals in
electronics goods. The case study will analyse the marketing strategy of both the company and
target market for each brand
Marketing strategy- There are several marketing strategies of Nintendo like innovation,
promotion approach, pricing and planning. These strategies help the brand to achieve success in
the competitive market of similar product (Zylbeari and et.al., 2021). The marketing approach
helps the brand to position itself in the marketplace where achieving business goals is a great
task. With the help of effective strategy, once Nintendo was manufacturer of playing card and
the company gives various services like food, cab service and tv network. Using market-oriented
strategy, PlayStation emphasizes its positioning as a core gaming product in the market.
Brand’s target market and its comparison
A growing audience of gamers in the world the PlayStation 5 and Nintendo brand is
expanding its business. The PlayStation expanding its business and has opportunities around
launching its games on another platform. The firm has expanded its studios, VR and cloud
gaming across the market. The firm achieves 50% market share in console games and stated that
41% of PS5 owners are female audience. The aim of the firm is to have the biggest sales year for
a PlayStation console in the year 2022. Now, Video game sales and engagement have rapidly
increased post pandemic, new customers coming into the console ecosystem. the company
targets audience between the ages of 17 to 40. The brand targets the males’ hardcore gamers who
doesn’t have responsibilities this comes under demographics (Burak, 2021). There are games that
suit customers attitude and hobbies. the company segment customers who are interested in
activities like racing, music and creativity and much more. Therefore, different types of games
are being established to satisfy customers in order to fulfil their needs, expression and gaming.
The brand target audience who lives in highly populated areas like big town, cities. Furthermore,
the company targets customers who are heavy users of video games and new innovative games.