Marketing Analysis of Natural Flip Shampoo

Marketing
management

Table of Contents
INTRODUCTION...........................................................................................................................3
Product/service description..............................................................................................................3
Brief description of new product ..........................................................................................3
Outlining Market Analysis..............................................................................................................5
Include a brief analysis of the market.....................................................................................5
Key market trends...................................................................................................................5
Who are the key competitors and how are they positioned....................................................5
Summarise the present customer behaviours in this market..................................................6
Identify the main issues / opportunities you think are relevant..............................................6
Segmentation, targeting and positioning .........................................................................................6
Strategy for STP of the new product......................................................................................6
Recommended Marketing Mix........................................................................................................9
Marketing mix of the product.................................................................................................9
CONCLUSION..............................................................................................................................12
REFERNCES.................................................................................................................................13

INTRODUCTION
External market is changing very fast and it is affected by the changing demands &
expectations of consumers who are part of this market. Presently, it can be said that there is a
consumer trend that is shifting towards use of chemical free products free products in the
cosmetic range so that there can be focus on use of natural ingredient to minimize the negative
impact of chemicals. There is launching of new shampoo in the hair care range of London named
as “Natural flip”. It is completely produced with the use of natural ingredients extracted oil i.e.
Flowers, fruits & plants so that specific hair problems of each consumer can be solved (Decker
and Stummer, 2017). There is discussion of the product with its market analysis & various
market trends that are posing a impact on attitude and behaviour of consumers. There is also STP
analysis and marketing mix of product with a detailed marketing analysis.
Product/service description
Brief description of new product
The new product “Natural flip” shampoo is a brand that is based on high customisation .
In this there will be a use of natural ingredients to solve some specific hair problems of
customers. This product will be launched initially on various e-commerce websites. According to
the customer response there will be future expansion plans. Target customers will be approached
with the help of a questionnaire that will be filled based on analysing the type of hair and the
problems that they are facing. So that a proper solution according to their hair type & hair
troubles can be formed. According to this requirement further customised shampoo will be
prepared and then product will be send to the customer. Majorly there are four ingredients that
will be used in all the shampoo such as onion for solving hair-fall issues, alovera for the purpose
of controlling dryness & frizz, olive oil for providing volume & shine to hair. . All these four
important ingredients will be very helpful in solving all the hair issues that are being faced by
prospective customers ( Market Scenario, 2020).
Product life cycle is used for the purpose of developing a detailed understanding of the various
stages of a particular product. In the present scenario the product is at the introduction stage
where it is launched in the market for first time.

Outlining Market Analysis
Include a brief analysis of the market
Hair care industry, is developing very fast because of the increasing number of issues
and problems that are being faced by consumer today because of changing weather conditions
(Lindgreen and Di Benedetto, 2018). There is a shift of people habits towards negligence in
eating habits and not remaining hydrated that is also a major reason for many hair related
problems. All these troubles will be understood in detail for each customers and according to it
product will be developed.
The global herbal skincare product market is showing a projected growth by having a
excepted growth rate of 5.6% from the year 2019-2024 and it can also reach to market value 2.31
billion by end of year 2024.
Key market trends
Consumers in London are basically looking for some alternative ways that can be used
for dealing with seasonal hair problems like rainfall results into humid climate and create
problems of frizziness & high amount of dryness of scalp that further leads to many problems
like itching, dandruff etc. Recently a study was made in medical journal and its results clearly
indicated that there is need of some organic & herbal solution to deal with hair related problems
Il
lustration 1: "Natural flip" belongs to the introduction stage of PLC