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Principles and Practice of Public Relations PDF - Desklib

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Added on  2020-05-11

Principles and Practice of Public Relations PDF - Desklib

   Added on 2020-05-11

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Running head: PRINCIPLES AND PRACTICE OF PUBLIC RELATIONSPRINCIPLES AND PRACTICE OF PUBLIC RELATIONSName of studentName of the universityAuthor Note
Principles and Practice of Public Relations PDF - Desklib_1
1PRINCIPLES AND PRACTICE OF PUBLIC RELATIONSExecutive summaryEffective communication is one of the primary factors that encourages and influences betterbusiness. Public relation is a non-paid and credible form of communication that is performed toinstall confidence and trust between an organization and its publics (Grunig, 2013). This report highlights the key features of Public relation and the methodology that is utilizes tomeet its purpose. To help understand the fundaments and the practice of Public Relations, anorganization has been cited. University of Maryland University College (UMUC) has been citedto help understand the fundamentals of Public Relation with rational justification. The theories ofPublic Relations and the theories that are not going to be effective for the cited organization hasbeen discussed. The report further deals with the Legal and Ethical factors that the PRpractitioner might face and the recommendations have been provide with relevance.The purpose of this report, is to understand the key features and elements of Public relation thathas been explained with reference to the public relation and the communication practices ofUMUC.
Principles and Practice of Public Relations PDF - Desklib_2
2PRINCIPLES AND PRACTICE OF PUBLIC RELATIONSTable of contentIntroduction......................................................................................................................................3Analysis of the Public Relation Policies of UMUC........................................................................3Interrelation of Systems theory with Publics Relations...................................................................4The guiding theories for the practice of Public Relations...............................................................5Ethical issues that the PR staffs can encounter................................................................................5Recommendations............................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................8
Principles and Practice of Public Relations PDF - Desklib_3

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