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Principles and Practices of Marketing Assignment - Morrisons

   

Added on  2020-12-10

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Professional Development
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Principles and practices ofmarketing 1
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1LITERATURE REVIEW................................................................................................................1Overview of the Morrisons Marketing........................................................................................1To identify the concept marketing and tactics to promote promotional techniques adopted bycompany......................................................................................................................................1What Should include in marketing portfolio...............................................................................6TASK 2............................................................................................................................................6AIDA ..........................................................................................................................................6Above/Below the line .................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is a critical business function for most for profit and non-profit businesses.Marketing is a broad process that maintained the company profit and reputation in the overallconcept. Marketing includes several activities such as marketing research, product design anddevelopment, promotion and customer service. Present study based on Principles of marketingfor which study taking Morrisons into action. Morrisons is the leading supermarket brand whichis the fourth largest chain of supermarket in the UK. Therefore, In the study of Morrisons thiswill explains the affective marketing solutions. This will help to take plans or form of strategiesand tactical plans that are supported by the sources. TASK 1LITERATURE REVIEWOverview of the Morrisons MarketingMorrisons found in 1899 by William Morrisons, which head quarter in Bradford UK. It isa public company that consider public interest as the first priority. In Morrisons 60% food isavailable in fresh quality and sells through its own manufacturing stores. They provide bothoffline and online services for their buyers. Apart from that, it helps to bring new emerging andtaklented goals to make the effective learning goals and objectives. To identify the concept marketing and tactics to promote promotional techniques adopted bycompany.In Present days, the term marketing responses one of the best and most required tool forthe business. Marketing adopts the long lasting channel of distribution and goals to makecompany profit more effective and long lasting. Morrisons adopts the fair and low pricesstrategies to make their product or services more effective and challenging. They also consideredthe product quality on the first priority to retain the potential customers. This will make thethings more growing and enlarging. Aim of the Morrisons is to make their store a pleasant placeto shop which offers a customer rewarding offers with the help of match and more cards.Morrisons adopt policy that, always believes on facts rather than opinion. Morrisons attract clientby given cheap and good products at best offers. This will help company to retain marketstability and customer growth. Other than that, Morrisons also contribute in social development1
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