Principles and Practices of Marketing

This presentation provides an overview of the principles and practices of marketing, with a specific focus on the SOSTAC model. It includes a case study of Tesla and its global market presence, as well as a situational analysis and strategies for achieving business objectives. The presentation covers topics such as political, economic, social, technological, legal, and environmental factors that can impact marketing strategies. It also discusses the importance of segmentation, targeting, and positioning in marketing tactics.