Principles of Management : PDF

Running head: PRINCIPLES OF MANAGEMENT
PRINCIPLES OF MANAGEMENT
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1PRINCIPLES OF MANAGEMENT
History of Coca-Cola
Coca-Cola is a one of the largest American multinational beverage corporations. The
retail management process also taking the initiative of non-alcoholic beverages and syrups.
However, the company is best acknowledged for the production of Coca-Cola. The franchise
distribution system is the main operation for the company and the process has started since 1889
(Coca-colacompany.com 2018). Acquisition aligned in the most presentable form in Coca-Cola.
Minute Maid Company was acquired by Coca-Cola in 1960 and the Indian cola brand Thumps
Up in 1993. Though of marketing and finalize the corporate strategy along with the national
culture has changed through their process. Columbia picture was also acquired by Coca-Cola for
$692 million. The company finalized the purchase of Zico, which was a coconut water company,
in 2013 and also they make a relationship with organic tea company and cold juice
manufacturing company.
Explores themes for last 125 years
Coca-Cola is a trending company, which explores their theme in every sustainable time.
The organization has to take initiative to create their value and make difference with the product
so that people get attracted by those products and a marketing acceleration has been done. In
case of product innovation company has set their design as “Refresh the World” this is a change
that Coca-Cola has implemented in recent years so that people find their way of refreshment
through Coca-Cola. In case of marketing section, they have set their business tagline as “Inspire
moments of Optimism & Happiness” this is a theme may enhance the marketing culture and
innovation of the company to the people over the world (Coca-colacompany.com 2018). The
moments that bring happiness with the drink is a psychological enhancement that people relate to