Environmental Analysis of Telstra Corporation in the Australian Telecommunication Industry

Running head: PRINCIPLES OF MANAGEMENT
Telstra corporation
Principles of Management
3/30/2019

PRINCIPLES OF MANAGEMENT 1
Executive Summary
The intent of this paper is to perform the environmental analysis of the telecommunication
industry to identify the forces that are influencing the performance of Telstra Corporation in
the Australian telecommunication segment. The report is comprised of different
environmental analysis theories such as PESTLE Analysis and SWOT Analysis. The
PESTLE analysis has identified that the company is experience threat from the Next G
Network that is affecting its profitability in the market. The report has recommended that the
company needs to invest in the research and development to identify the new trends and
development in the industry. In addition to this, SWOT Analysis has identified that the
customers of the company are unsatisfied due to incapable customer service of the company.
In order to resolve this, the report has suggested the company to train its employees and add
new services for the customers in order to improve their experience with Telstra.

PRINCIPLES OF MANAGEMENT 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Overview of Telstra Corporation...........................................................................................3
Internal Environment Analysis..............................................................................................3
SWOT Analysis.................................................................................................................3
External Environment Analysis.............................................................................................4
PESTLE Analysis...............................................................................................................4
Recommendations..................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8