Strategic Management: Theories, Tools, and Recommendations

Strategic Management

STRATEGIC MANAGEMENT 1
Executive Summary
The main aim of this report is to understand the theories and concept of strategic
management. There are many strategic tools which are used by the company to analyse the
internal and external factors such as SWOT and PESTLE Analysis. The company faces the
political and legal issues but the technological factor is beneficial for it. The company also
faces the threat from the competitors such as Singtel, Starhub and many others. It is
recommended that Telstra has to adopt the strategies and techniques in order to improve its
performance and gain the competitive advantage such as cost leadership strategy and
expansion strategy. It has been concluded that the company will gain the competitive
advantage and success in the near future.

STRATEGIC MANAGEMENT 2

STRATEGIC MANAGEMENT 3
Contents
Introduction...........................................................................................................................................4
Strategic theories...................................................................................................................................4
External and Internal environment analysis...........................................................................................5
PESTLE Analysis..............................................................................................................................5
SWOT Analysis.................................................................................................................................7
Recommendations.................................................................................................................................9
Conclusion.............................................................................................................................................9
References...........................................................................................................................................10