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Comparative Analysis of Haagen-Dazs and Ben & Jerry's Ice Cream

   

Added on  2023-01-05

9 Pages1930 Words37 Views
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Principles of marketing
Comparative Analysis of Haagen-Dazs and Ben & Jerry's Ice Cream_1

Executive summary
A comparative analysis of Haagen-Dazs ice cream and Ben & Jerry's ice cream has been
concluded in this report. The aim of this report is to check the effectiveness of differences in
implementation of marketing mix by analysing the differences in market performance.
Comparative Analysis of Haagen-Dazs and Ben & Jerry's Ice Cream_2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Comparison of target market-......................................................................................................4
Product-........................................................................................................................................4
Price-............................................................................................................................................5
Place-............................................................................................................................................6
Promotion-...................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
Comparative Analysis of Haagen-Dazs and Ben & Jerry's Ice Cream_3

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