This article discusses the principles of marketing, including the marketing planning process, PESTEL analysis, and extended marketing mix. It also covers B2C and B2B market segmentation, targeting methods, and product positioning. The article focuses on a new soft drink product and its primary target audience of adolescents and young adults.

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Principles of Marketing

This individual project focuses on Burger Space Limited, a fast food restaurant in Perth, Australia. It includes an executive summary, business philosophy, product and service description, marketing research, competition analysis, organization and personnel plan, and marketing plan. The project also discusses the target market, location analysis, and financial aspects of the business.

Higher Education

Individual Project on Burger Space Limited

Audit

This report covers the marketing context of Coca Cola's new soft drink product, Zero Sugar. It includes an explanation of the components of the marketing planning process, PESTEL analysis, micro-environmental factors, and the importance of building a strong marketing mix. Additionally, it discusses segmentation, targeting, and positioning strategies for the new product.

Universitas Gadjah Mada

Artificial Intelligence

Marketing Planning Process for Coca Cola Zero Sugar

This presentation covers the process of entrepreneurship and how to launch a health drink business in UK. It includes the business idea of launching a soft drink named as “Health Fizz” with lower calories, the justification of choice, external factors, main components of business and their interrelation, and references. The presentation is relevant for students studying entrepreneurship or business courses.

Entrepreneurship: Launching a Health Drink Business in UK

This report on Principles of Marketing discusses the importance of marketing orientation and 7Ps model for effective marketing planning. It also explains the segmentation, targeting, and positioning process for soft drinks market for B2B and B2C market. The report includes a PESTEL analysis of the soft drink industry, SOSTAC model, and competitor analysis.

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planning

This report provides a market analysis for Bubble Gum Flavour Soft Drink, including the product description, market size, competitors, growth, trends, and profitability. It also discusses the segmentation, targeting, and positioning strategy for the product, as well as the marketing mix and digital marketing strategies. The report concludes with the importance of market research and customer satisfaction.

Marketing

Market Analysis for Bubble Gum Flavour Soft Drink

This report discusses the principles of marketing for Coca Cola's new soft drink, Health Booster. It covers the marketing planning process, segmentation, PESTLE analysis, and effective marketing planning through the extended marketing mix. The report also differentiates between B2B and B2C segmentation processes. Course code: MKT4001D Principles of Marketing.

Principles of Marketing

Individual Project on Burger Space Limitedlg...

Marketing Planning Process for Coca Cola Zero Sugarlg...

Entrepreneurship: Launching a Health Drink Business in UKlg...

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planninglg...

Market Analysis for Bubble Gum Flavour Soft Drinklg...

Principles of Marketing for Health Booster Soft Drinklg...

Individual Project on Burger Space Limited

Marketing Planning Process for Coca Cola Zero Sugar

Entrepreneurship: Launching a Health Drink Business in UK

Principles of Marketing: Importance of Marketing Orientation and 7Ps Model for Effective Marketing Planning

Market Analysis for Bubble Gum Flavour Soft Drink

Principles of Marketing for Health Booster Soft Drink