Principles of Marketing: A Comparison of Nissan and Volkswagen

Principles of Marketing
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Compare and contrast marketing mix.........................................................................................1
Conclusion & Recommendation .....................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the procedure of interesting potential customer as well as clients in
company's products & services. This procedure apply by the business to conduct research,
promotion. Selling and allocating their products & services in overall market. It is known as
business term that professionals have described in dozens of various ways (Atwal and Williams,
2017). To conduct business activities apply principles that are agreed upon marketing ideas and
for this prepare effective strategies. To better understand of the report selected organisation,
Nissan which is a Japanese multinational auto mobile manufacturing business which is dealing
into luxury vehicles, forklift trucks, outboard motors and many others. To analysis the position
of business compare with competitor of Volkswagen which is German auto maker. In this report
consist of Marketing mix like product, price, place & promotion and STP approach.
MAIN BODY
Compare and contrast marketing mix
Target Market: The market segmentation is procedure of classified customer according
to groups, segments and depended on various characteristics. On the basis of these segmentation
prepare strategies and organise campaign. Nissan target to middle income people who have
income below 25K and age group of 25 -45 group year. While Volkswagen target to fit to the
pocket upper middle income group and age group of 35 to 45 years.
Nissan Volkswagen
Age 25 to 45 35 to 45
Gender Both (males & female) Male
Income level Middle level Upper Level
Social Class Medium High
Level Of education Every type of people Businessmen
Life style Average Standard
Nissan Is sixth leading organisation in auto mobile sector which is dealing into luxury
cars. The company focus on 25 to 45 year people and provide products to average income people
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