Marketing Report | 4Ps of Marketing - Dove and Sure

RUNNING HEAD: MARKETING 0
PRINCIPLES OF MARKETING
Mariana Ramona Neagoe
Id: 21907146

MARKETING 2
Executive Summary
The aim of the report is to analyze the usage of 4Ps marketing by the brands Dove and sure. The
methods that are used for research are secondary and observational to analyze various trends in
the brands. The brands of the deodorant are focused on assuring the best quality of the products
to the target segment through the effective usage of 4Ps

MARKETING 3
Contents
Introduction......................................................................................................................................4
Comparison of Target market......................................................................................................4
Products of the brands..................................................................................................................5
Pricing of the deodorants.............................................................................................................5
Places...........................................................................................................................................6
Promotion.....................................................................................................................................8
Conclusion and recommendation....................................................................................................8
Bibliography..................................................................................................................................10
Appendices....................................................................................................................................11

MARKETING 4
Introduction
Deodorants are the important parts of a women‘s life as it adds to their personality with a
beautiful fragrances. In market, various brands of deodorants have come up ensuring the best
customer services to their target segment. Every brand of deodorant entices the customer
segment with its creativity that helped them understand the values it provides to them
(Anastasia, 2015). On one hand Dove, deodorant for women entices them through its high-
class fragrance that can take the breathe away from its co-workers while Sure Deodorant entices
women through its sweet fragrance that can help them in initiating the love romances. Such type
of advertisements targets the mindset of the people with the high-class creativity so that the sales
of the consumers shoot up (Escobar-Rodríguez, 2017). The following report will be
discussing about the target market and four Ps. of marketing of dove and sure deodorants for
women.
Comparison of Target market
Theses deodorants for women have the some kind of similarities in the market they target
but there are something that makes them different
Dove deodorants for women-
Age- The age group targeted by the Dove deodorant is 17-35 years (Nasr & Gruber, 2018).
Gender- The dove deodorant targets solely women. It has never targeted men before.
Personal Disposable income- The personal disposable income people it targets is usually above
the middle range. It focuses on those income groups of individuals whose earnings are able to
satisfy more than basic needs (Sun, Yoo, Park, & Hayati, 2019).
Level of education- the deodorant targets the educated individuals of the society as in some of
advertisements; it focuses on the scientific claims of the products
Social class- the middle and upper class individuals are usually targeted by the brand
Lifestyle- working women or highly responsible and educated women of the society