Principles of Marketing

Principles of Marketing

EXECUTIVE SUMMARY
The report is prepared on two brands that are Weetabix and Kellogg's Coco pops to
analyse the principles of marketing of the both. Marketing mix is set of tactics that are applied by
a venture for making huge market shares and generating awareness among target population. The
report includes information about target market, offered prices, pricing structure and strategies,
promotional channels as well as location where products are available.

Table of Contents
EXECUTIVE SUMMARY...............................................................................................................
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Target markets.............................................................................................................................1
Product.........................................................................................................................................2
Price.............................................................................................................................................2
Place.............................................................................................................................................3
Promotion.....................................................................................................................................4
CONCLUSION AND RECOMMENDATION ..............................................................................4
REFERENCES................................................................................................................................5