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Principles of Marketing: Weetabix and Kellogg's Target Market Analysis

Compare and contrast the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

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Added on  2022-12-19

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This project report analyzes the target market of Weetabix and Kellogg's and their marketing techniques for competitive advantage. It examines the pricing, promotion, product, and place strategies used by these companies to attract customers.

Principles of Marketing: Weetabix and Kellogg's Target Market Analysis

Compare and contrast the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

   Added on 2022-12-19

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PRINCIPLES OF MARKETING
Principles of Marketing: Weetabix and Kellogg's Target Market Analysis_1
EXECUTIVE SUMMARY
The aim of this project report is to analyze the target market of Weetabix and Kellogg’s
through which such companies can gain competitive advantages. The marketing technique used
by each organization’s is analyzed through which the pricing, promotion, product and place
strategy which is opted by such manufacturing organization for operating a successful and
sustainable business can be monitored. The marketing plan analyses the current state of
Weetabix and Kellogg’s in the market place and it also provides a layout for promoting the
cereal products which are provided by the company through which companies can target and
attract maximum number of customers.
Principles of Marketing: Weetabix and Kellogg's Target Market Analysis_2
Table of Contents
INTRODUCTION...........................................................................................................................................4
TASK.............................................................................................................................................................4
Comparison of Target Markets...............................................................................................................4
Product - Evaluation of the Products and their Brand Values.................................................................4
Price- Evaluation of the Pricing Strategies..............................................................................................6
Place (Distribution).................................................................................................................................6
Promotion- Communication of the Brands.............................................................................................6
CONCLUSION...............................................................................................................................................7
REFERENCES AND BIBLIOGRAPHY................................................................................................................8
Principles of Marketing: Weetabix and Kellogg's Target Market Analysis_3

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