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Principles of Marketing: Weetabix and Kellogg's Coco Pops

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Added on  2023-01-05

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This report examines the principles of marketing applied to Weetabix and Kellogg's Coco Pops, including target market, product, price, place, and promotion. It analyzes the strategies used by both brands and provides insights into their marketing mix.

Principles of Marketing: Weetabix and Kellogg's Coco Pops

   Added on 2023-01-05

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Principle's of marketing
Principles of Marketing: Weetabix and Kellogg's Coco Pops_1
EXECUTIVE SUMMARY
This report is based upon principles of marketing applied on two brands: “Weetabix and
Kellogg's coco pops”. This reports including various elements such as target market of both
brands, product, place, price and promotion from marketing mix. Product of the brands are same
its an cereal for breakfast, pricing strategy adopt by Weetabix is cost base pricing and value base
pricing. Apart from this Kellogg's used competition based pricing strategy. Both the companies
use multi media advertising, sponsoring and product placement for promotion of its product.
Principles of Marketing: Weetabix and Kellogg's Coco Pops_2
Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comparison of target market.......................................................................................................3
Product.........................................................................................................................................4
Price.............................................................................................................................................5
Place.............................................................................................................................................5
Promotion.....................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
2
Principles of Marketing: Weetabix and Kellogg's Coco Pops_3

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