Principles of Marketing

Principles of
Marketing

Content
Introduction
Background of Red Bull
Brand value
Ansoff analysis
Pestle analysis
Conclusion
References

Introduction
 Principles of marketing are the most common principles
that are used by businesses for decades.
 These are used for evaluation and re-evaluation of
business so that business can reach to its maximum
potential and growth.

Background of Red Bull
 Red bull is an Austrian company established in 1987. It is an
energy drink sold by Red Bull Gmbh.
 Dietrich Mateschitz an Austrian entrepreneur got inspired by an
drink Kratina Daeng, he took this idea and changed the
ingredients according to the taste of Westerners and in
partnership with Chaleo introduces Red bull in Thailand.