Principles of Marketing: Apple Watch vs Fitbit Versa

MG412 Principles of
Marketing

EXECUTIVE SUMMARY
This report summaries principles of marketing, these principles are methods which are
used by various companies for increasing sale of their products. In this report marketing mix is
explained in context of Apple watch series 6 and Fitbit versa 2. 4ps of marketing mix which are
product, promotion, price, place are described for both companies in this assessment.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Target market comparison...........................................................................................................1
Product........................................................................................................................................2
Price.............................................................................................................................................3
Place............................................................................................................................................3
Promotion....................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6