Marketing Strategy for Dove Organic Cream

Principle of
Marketing

Table of Contents
INTRODUCTION...............................................................................................................4
Methodology......................................................................................................................4
Findings.............................................................................................................................4
Existing brand and Brand value.....................................................................................4
Target Market.................................................................................................................4
Analysis of New Market..................................................................................................5
Explanation of new product............................................................................................6
Competition....................................................................................................................6
CONCLUSION...................................................................................................................7
REFERENCES..................................................................................................................8

Executive Summary
This report discussed Dove brand and aims at developing strategy for marketing
of the new product of the Dove. This new product has been designed for only one
segment of customers and the objective of this is to increase customers and also to
attract customers from different brand.