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Principle of Marketing

   

Added on  2023-01-12

16 Pages933 Words49 ViewsType: 49
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Principle of Marketing
Principle of Marketing_1

Content
Introduction
• Background of the company
• Existing brand value
• Growth Strategy
• Target Market
• Trends and PESTLE issues
• Comparative analysis with the Competitor
• Brand Extension
• Conclusion
• References
Principle of Marketing_2

Introduction
Marketing principles are the fundamentals of the marketing mix
with the help of which the companies promote their products and
services by formulating various strategies and policies. In the
principle of marketing all the 4p’s of marketing are included such
as product, price, place and promotion. In this presentation the
existing brand value of the company is discussed along with the
description of target market and analysis of the market and trends.
Principle of Marketing_3

Background of the company
Nestle is a Swiss multinational company that
has been operating in 190 countries. Nestle has
employees around 352000 people and their total
assets is valued to be of 137.01 Billion while the
revenue as per 2018 is around 91.43 Billion.
Principle of Marketing_4

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