Principles of Marketing: Analysis of Challenges and SWOT of Marks & Spencer

Principles of Marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Analysis of the strengths, weaknesses, opportunities and threat facing the organisation ...........1
Identification of organisation's major service marketing challenges...........................................2
Analyses the threats through the lens of theoretical principles of services marketing ...............3
Recommendation.........................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing refers to the process of creating, exploring and delivering the product and
services to meet the expectation and demands of the target audience in target market. It refers to
the set of activities of marketers of company to promote the exchanging of goods and services to
achieve the desire goal. It include activities like promotional, advertising, offering as well as
delivering the products to the customers and other companies. Principle of marketing includes 4P
such as product, price, place and promotion which helps them to promote their product
effectively (Hajjat, 2021). To explain this concept the selected company is Marks & Spencer
which is British multinational fashion and retail company. It was established in 1884 by Michael
Marks, Thomas Spencer to offer clothing, food and home products to the people in UK.
The report highlights analysis of strength, weaknesses, opportunities and threat of the
organisation. It covers identification of the organisation's key service marketing challenges for
the next 3 years. Further, it define the analyses of the threats through the lens of theoretical
principles as well as recommendation to overcome challenges.
MAIN BODY
Analysis of the strengths, weaknesses, opportunities and threat facing the organisation
SWOT analysis
SWOT analysis is the business analytical tools to identify the internal strength and
weaknesses as well as the external opportunities and threats for the working or growth of the
business. It is most common tools which helps the management of Marks & Spencer to
determine the area in which they are good and strong as well as the area which they need to
improve to achieve the organisation goals efficiently (Hockenberry, 2019). It also helps the
management to grab and get profitable opportunities for future growth as well as the threat from
which they need to careful and tackle effectively. The SWOT analysis in the context to Mark &
Spencer are as follows
Strength
 Variety of product- The biggest
strength of Mark & Spencer is they
offer variety of products such as
vegetables, food, clothing as well as
Weaknesses
 Declining sales- The main weakness of
the company is they have less effective
and poor distribution channel. At the
time of peak they fail to provide
1