Principles of Marketing: A Comparison of Red Bull and Lucozade

PRINCIPLES OF MARKETING

Table of Contents
INTRODUCTION.................................................................................................................................2
MAIN BODY........................................................................................................................................2
TARGET MARKET..........................................................................................................................2
PRODUCT........................................................................................................................................3
PRICE...............................................................................................................................................4
PLACE..............................................................................................................................................4
PROMOTION...................................................................................................................................5
CONCLUSION.....................................................................................................................................6
RECOMMENDATION.........................................................................................................................6
REFERENCES......................................................................................................................................8

INTRODUCTION
Marketing is the main element of success and growth of business as it comprise of
key four principles that can help firms in recent time to become competitive and all benefits.
The current study will be based on two different companies; first one is Lucozade, which falls
under list of leading drink manufactured companies. It sold in three different nations like
China, India and Thailand, organization has 66% market share. Furthermore, the second
organization is Red bull, which also considered in list of the best energy drink manufactured
firms in Australia. This assignment will define comparison between both brands base on 4ps
of marketing mix.
MAIN BODY
TARGET MARKET
It can be considered as end customers to which a organization wants to sell its
services and products. In order get success and sell items successfully in Food and drink
industry, Red Bull and Lucozade needs to target specific group of people who are able to
purchase its products and also interested in it.
Lucozade Red bull
 This brand can target particular group
of customers by using appropriate
segmentation strategy.
 They can use demographic
segmentation tactic and then divide
people into young females and male.
 They can target people aged between
18 & 30 as company bids to large
their customers beyond sports
performance filed.
 Furthermore, firm target male and
female in form of gender base target,
who are highly interested in purchase
of health drinks.
 Red Bull can successfully sustain its
business in industry for longer period
of time, by targeting profitable target
market (Mahroum, 2016).
 Its target market can be determined as
young urban males that can live on
benefit to do so.
 They are also usually interested in
high sports and challenging
recreational practices.
 Furthermore, firm target people who
are sports active and like to play
games which require high energy.
 Company can use mono segmentation