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Analysis, Targeting and Positioning of New Hair Care Product in a DIGITAL WORLD INTRODUCTION

   

Added on  2021-01-01

11 Pages3636 Words331 Views
PRINCIPLES OFMARKETING &COMMUNICATION IN ADIGITAL WORLD

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Description of new product.........................................................................................................1Analysis of market for this product.............................................................................................2Strategy for the segmentation, targeting and positioning of the new product............................3Marketing mix of the product.....................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONIn order to develop significant advantages for implement new product in market, new haircare product has been selected in the present study. It signifies different elements in the newproduct that helps to take proper care of fair growth (Barak-Shinar and Green, 2018). With thisregard, new product is Life Care Herbal Shampoo has been launch in London market which istotally herbal. Therefore, it considered different elements of marketing to communicate severalbenefits in it. For instance, sponsorship, public relation, personal selling, etc. MAIN BODYDescription of new productNew product of hair care has been launch in London market is Life Care HerbalShampoo. In this shampoo, different kinds of ingredients will be including such as Shikakai,Amla, Finugreek seeds powder, Hibiscus, Neem, Aloe Vera, etc. This is because, in today's timewomen are unable to take proper care of their hairs. Consequently, it creates impact on their hairsgrowth such as falling, dandruff, etc. (Bairagee and Gupta, 2018). Along with this, herbal alsobeneficial for nowadays which is generally used as health and medical purposes. As a result, it ismore important for determining proper care of health. Furthermore, it can be stated that there areseveral plants has been used as medical purpose that helps to rely herbal medicines to meet withneeds of proper care. There are several benefits of different herbal products. For instance, Amlacontain vitamin C which helps to stimulate scalp (Ali, Muhammad and Usmanghani, 2017).Reetha is fruit of the soap nut tree which contain anti bacterial for treatment of dandruff. As aresult, different ingredients of shampoo helps to solve problems of hairs among women. One ofthe best benefit of Life Care Herbal Shampoo is growth and repair damaged hair to increasegrowth. Mainly, this product has been launching for women so that they can take proper care withdifferent issues regarding hairs. This is because, in these days' pollution continuously increasingwhich impact on hair of female. Moreover, there are several women working in different kindsof job so that hectic schedule create impact on health (Mahomoodally and Ramjuttun, 2017).With this consideration, it is essential to focus on the proper caring which would help to developappropriate working in women life. As target audience of this product is women, so that there areseveral ways to determine marketing for selling of this product. With this consideration,1

traditional and modern both kinds of methods generally used to increasing selling of shampoo.For instance, on YouTube benefits and ingredients of this shampoo will be shown. Hence,according to hair problems women can easily buy products (Bairagee and Gupta, 2018). Furthermore, social media also assists to consider marketing of Life Care HerbalShampoo with using Facebook and Twitter. This is because, on these tools #tag helps to providesignificance which increase selling of products in different areas of London market. Along withthis, in traditional methods newsletters, banners, etc. will be used so that it helps to promoteproducts in different areas of the world. According to customer requirements, different ingredientwill be adding in distinctive shampoo with small to 250 ml to 990 ml. As a result, women can tryto, then they can purchase according to requirements. In different beauty parlours of London,sample of this shampoo in pouch will be distributing so that it can help to promote benefits ofshampoo in customer perspective (Barak-Shinar and Green, 2018). Promotion of this producthelps to launch product with enhancing properties that solve problems of anti-viral. There areseveral components includes to maintain effectiveness of shampoo. Analysis of market for this productIncrease in issue of hair fall due rise in stress level has lead to the boosting in demand forshampoo for reducing the hair fall globally. In addition to this, increase in the awareness the hairrelated problems such as dandruff is driving the growth of herbal hair shampoo. The otherfactors which are contributing to the growth of hair care market in London includes rise ineconomic growth of nation, rising trend towards professional hair treatment and change inlifestyle of people. London is the place which has the largest market for shampoos. In additionto this, revenue of the firm selling Life care herbal shampoo is completely based on the marketgrowth. The evidence which shows that the life care herbal shampoo will able to achieve theleading position in the market is increase in awareness about the effect of chemicals on the healthof hair. Use of herbal ingredients in the product will be the competitive edge for the firm. Inaddition to this, rise in people concentration on health of their will support organizations inincreasing sales and profitability (Hunt, 2018). During the last few years there has been increase in demands for Life care herbalshampoos which has been possible due to consumer's preference and their changing buyingbehavior towards beauty products. There are many companies selling the same product in the2

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