Principles of Marketing: A Comparative Analysis of Luzcozade and Red Bull

Principles of marketing

Executive Summary
Marketing and selling of goods and services , it is the big concept all the businesses are
majorly depends on the method on which they are doing marketing. In this report will explain
about what is the marketing and its components which impacts the business and its activity. Also
it will compare two competitor brand by elaborating different factors of marketing mix. It will
also discuss about the target market of both the companies. It refers to various action performed
to modification or encourage the sales of commodity or service. It consider promotion through
different transmission, sales and transferral to customers or other concern. Merchandising
professed of any institution publicize the merchandise of the institution to get the attention of the
gathering towards the commodity of the organization.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Comparison of target market - ...................................................................................................4
Evaluation of product and their brand values- ...........................................................................4
Analysis of price strategies used - ..............................................................................................5
Place where goods are being distributed - ..................................................................................5
Promotional techniques which is used by brand for marketing of goods -.................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6